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People Round Up, Mid August 2024

Publishing Trends

At Simon & Schuster , Ingrid Paredes , formerly special projects manager at Scholastic , has joined as manager for corporate and premium sales and special markets. Dan Vidra , international sales director has departed the company. Port Hawkesbury Paper sees Eric Huard as director of speciality sales.

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People Round Up, July 2024

Publishing Trends

PEOPLE Hachette announced a series of promotions and realignments on July 15th that included: Running Press and Workman will combine into Workman Running Press Group as of January 1st, 2025. Selene Covarrubias has joined as sales development manager for latinx market. At Sourcebooks , Timothy Fosczcz has joined as sales associate.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. "  She likes the "Grow and Tell" podcast by the B2B sales, onboarding, and renewals workspace provider Dock.

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People Round Up, Mid April, 2024

Publishing Trends

At HarperCollins , Jefferey Chin has joined as sales analyst. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Neil Patel

By 2025, this group will reach a worldwide population of more than two billion. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Gen Alpha may be warier of providing or allowing access to their data to social media giants, search engines, ad agencies, and so on.

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Rankings to Revenue: How to Measure SEO ROI

Fat Joe

It’s something that every successful agency does. Ultimately, an SEO strategy is judged on the impact on sales and revenue. For SEO agencies working with clients, measuring SEO ROI is crucial for demonstrating the value of their services. Add up all the sales that come from the website and claim them as SEO revenue.

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The 7 Best SEO Conferences to Attend in 2024

Backlinko

Chiang Mai SEO Conference Date: November 18-22, 2024 Location: Chiang Mai, Thailand Price: Starts at $597 Chiang Mai SEO Conference is an annual gathering of 800 SEO professionals, entrepreneurs, agency owners, and affiliates dominating the search rankings in different niches.

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