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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Ahrefs

Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name, … Read more ›

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What is Digital PR and Why It’s a Game-Changer for SEO in 2025

The Hoth

Do you want to take your SEO to new heights in 2025? As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. So, theres no reason NOT to start using digital PR in 2025, unless youre happy with ranking at the bottom of page 2 or lower.

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The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025

The Hoth

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Traditional link-building is all about ranking higher on search engines, while digital PR has the added goal of spreading brand awareness. Whats digital PR?

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Be the Best Content Writer

ContentWriters

According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. Content writing encompasses everything from blog and social media posts to white papers and email newsletters.

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The Best Luxury Marketing Strategies

Neil Patel

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Digital channels will be essential for luxury brands going forward. Or they can do both, like Supreme. Luxury Marketing Trends. Next, define your goals.

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The 7 Best Affordable Local SEO Services in 2025

BKA Content

The 7 Best Affordable Local SEO Services in 2025 Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. Studies show that 97% of people using online searches look for local businesses. This statistic emphasizes the importance of finding affordable local SEO services.

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The Complete Guide to HVAC Business Marketing in 2025

Shorthand Content Marketing

Heres the truth: HVAC marketing in 2025 is a confusing, expensive mess. With the growth of AI chatbots, LLMs, and Google’s Generative Search in 2025, it sometimes feels like you will never understand how to attract prospective customers. In 2025, Google is still the most important place to be visible online.