Publishing Trends

DECEMBER 9, 2024

At Ingram Content Group , SVP of content acquisition international David Taylor will retire in June 2025 after 22 years with the company. Justin Alvarez has joined as manager of consumer marketing sales. At Scholastic , Chandler Rawson , formerly digital intern at PR by the Book , has joined as field sales assistant.

Creative Director 73

Creative Director Agency Banking Finance 73

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). ” I LOVE answering this question.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Make a Living Writing

JANUARY 27, 2024

Most agricultural sales traditionally occur person-to-person at conventions or, literally, on the farm. What marketing does happen was usually done in-house and did not generate written content. Even though everybody told me agriculture was a tough niche for a freelance writer.

Writing 99

Writing Food Freelance Writer 99

Backlinko

JANUARY 8, 2024

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2025* 38.36 These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. billion 2024* 30.03 billion 2026* 49.03

Entertainment 121

Entertainment Advertising Utilities Ads 121

Neil Patel

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them.

SEO 108

SEO Agency Script Website 108

Smart Blogger

JULY 30, 2023

And by 2025, that number will grow to an estimated 4.6 Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. For example, you can show introductory brand messaging to new subscribers while running customized sales offers to established customers. Crazy, right?

Marketing 70

Marketing Social Media Copywriter Copywriting 70

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Long copy still works in 2025, but boring or overwhelming copy doesnt. Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) In 2025, specificity is king.

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Copywriter Copywriting Copy Sales 130

BKA Content

SEPTEMBER 18, 2024

Brand awareness, leads, and eventual sales only come about when your website’s visibility and traffic are high as a result of quality content. Identifying SEO Content To Prune As a digital marketing leader, SEO coordinator, or SEO strategist, you should conduct regular audits to evaluate how your site is performing.

SEO 96

SEO Content Search Engine Optimization Utilities 96

BKA Content

JANUARY 21, 2025

The 5 Best Dental SEO Companies: 2025 Guide Most small businesses, including dental practices, rely on a solid digital presence to reach potential clients even locally. Fortunately, getting online marketing help from one of the best Dental SEO companies can get you there. It has local sales consultants across the U.S.

SEO 52

SEO Healthcare Advertising Medical 52

Publishing Trends

NOVEMBER 18, 2024

At HarperCollins , Odette Fleming , previously assistant director of marketing for Harmony Books and Rodale Books , has joined the Morrow Group as associate director of marketing. Erin Merlo has joined the Morrow Group as senior marketing manager. She was most recently director of marketing and communications at St.

Editorial 75

Editorial Entertainment Publishing Publisher 75

Publishing Trends

MARCH 3, 2025

At HarperCollins , on February 24, Monica Shah joined as VP of childrens sales, overseeing the childrens sales team across the chains, mass merch, online, and in the field. Shah reports to president of sales, Ed Spade. She was previously VP of sales and sales operations at Abrams.

Art Director 40

Art Director Finance Agency Editorial 40

Publishing Trends

FEBRUARY 18, 2025

Sophie Normil joins as senior marketing manager. Emily Siegmund joins as marketing manager. She previously worked in sales at Penguin Random House. She was previously sales account coordinator at Amazon at Candlewick Press. Caroline Bonin has been named business analyst, sales and demand planning.

Art Director 40

Art Director Editorial Agency Publishing 40

Publishing Trends

JULY 23, 2024

PEOPLE Hachette announced a series of promotions and realignments on July 15th that included: Running Press and Workman will combine into Workman Running Press Group as of January 1st, 2025. At Simon & Schuster , Francesca Carlos has joined Simon Element as marketing manager. Caitlyn Davis has joined as trade marketing assistant.

Art Director 40

Art Director Editorial Publishing Publisher 40

Publishing Trends

APRIL 23, 2024

At HarperCollins , Jefferey Chin has joined as sales analyst. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Zando , Ashley Alberico joins as director of sales, reporting to head of sales & publishing Andrew Rein. At Arcadia Publishing , J.

Creative Director 40

Creative Director Art Director Entertainment Editorial 40

Publishing Trends

AUGUST 19, 2024

At Simon & Schuster , Ingrid Paredes , formerly special projects manager at Scholastic , has joined as manager for corporate and premium sales and special markets. Dan Vidra , international sales director has departed the company. Port Hawkesbury Paper sees Eric Huard as director of speciality sales.

Art Director 40

Art Director Construction Hospitality Editorial 40

Bramework

NOVEMBER 22, 2023

.” The anchor text “social media marketing services” provides context for readers and search engines while matching the on-page content. How to Convert Social Media Into Sales for Your Business (10 Easy Steps to Do NOW) But it arises naturally within the sentence, avoiding a spammy or forced feel.

Text 52

Text SEO Engineering Social Media 52

Express Writers

JANUARY 14, 2025

Some people think email marketing is outdated. However, todays trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report that email marketing influences their purchasing choices. Below, we discuss why email marketing is still relevant in 2025.

Marketing 92

Marketing Digital Marketing Copy Email Copy 92

Jane Friedman

FEBRUARY 13, 2025

Houston independent bookstore Brazos Books had a sales table at the back. I cant claim these data are representative of the (over 17,000) public libraries in the US , but given the American Association of Publishers reports nearly $30 billion in US book sales in 2023 , theres capacity for more library events connecting authors and readers.

IT 136

IT Sales Writer Digital Marketing 136

Shorthand Content Marketing

JANUARY 20, 2025

Heres the truth: HVAC marketing in 2025 is a confusing, expensive mess. It’s easy to waste money on Google ads, HVAC SEO, and working with HVAC marketing agencies that don’t deliver. Attracting new HVAC customers can feel like an uphill battle if you don’t know which HVAC marketing tools and strategies to use.

Contractor 52

Contractor Marketing Agency Advertising 52

Backlinko

JULY 2, 2024

State of Search Date: October 28-29, 2024 Location: Grapevine, Texas Price: Early bird rate from $597 State of Search is a two-day digital marketing conference offering actionable intelligence and insights from experienced practitioners and experts in the field.

SEO 105

SEO Editorial Education Consulting 105

ContentWriters

MARCH 21, 2025

In 2024, email marketers reported 3600% ROI on average , the highest among digital marketing channels. Email marketing has been a strong channel for sales with 52% of consumers reported to purchase from an email. Please find attached our monthly newsletter for March 2025. The numbers speak for themselves.

Copywriter 59

Copywriter Copywriting Persuasion Promotion 59

The Hoth

MARCH 4, 2025

Local SEO Ranking Factors Explained Next, lets explore the local SEO ranking factors that will matter most in 2025. Listing your businesss contact information on directories isnt just important for sales; it also tells Google that your company is a real business and will help you get ranked on Googles top local pages.

SEO 59

SEO Landing Page Engineering Keywords 59