2025 Editorial Marketing 
Contently
SEPTEMBER 10, 2024
But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.
ContentWriters
OCTOBER 16, 2024
Content marketers know all too well the challenges of publishing high-quality content quickly. By exploring the fundamentals of research for content marketing, you can ensure your writing team is delivering on your brand’s quality standards and the expectations of your target audience.
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Content Hacker
OCTOBER 25, 2022
One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Watch Me Explain the Amazing ROI of Content Marketing.
Buffer
JANUARY 15, 2024
With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.
Publishing Trends
NOVEMBER 4, 2024
Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate.
Publishing Trends
NOVEMBER 18, 2024
At HarperCollins , Odette Fleming , previously assistant director of marketing for Harmony Books and Rodale Books , has joined the Morrow Group as associate director of marketing. Erin Merlo has joined the Morrow Group as senior marketing manager. She was most recently director of marketing and communications at St.
Article Writing
NOVEMBER 16, 2022
They will focus all their attention and marketing efforts on their business, not realizing that thought leadership is one of the most powerful and worthy marketing approaches out there. . According to a poll conducted by Forrester , out of all content marketing shared by a business, thought leadership materials are the most impactful.
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