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People Round Up, Mid August 2024

Publishing Trends

At Simon & Schuster , Ingrid Paredes , formerly special projects manager at Scholastic , has joined as manager for corporate and premium sales and special markets. Eric Schwartz , formerly editorial director at Columbia University Press will join and take over as director. Spencer Hanson has been promoted to project manager.

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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

Project management tools like Trello, Asana, and Airtable are great for organizing and tracking your content calendar. For more tips on how to create and execute your editorial calendar, subscribe to The Content Strategist. As the Content Strategist: FAQs: What tools can I use to keep my content calendar organized?

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Is Thought Leadership Worth It? Your Questions Answered

Article Writing

Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? Some other content ideas for your thought leadership include: Projecting company updates. We asked John a few questions about thought leadership. John Jones, PropTech Thought Leader.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.     Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

Content 122
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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

By the year 2025, 80% of B2B sales interactions will occur via digital channels. When it comes to editorial tools, 73% of content marketers use a keyword research tool like Semrush for search engine optimization during the content creation process. There will be 6 billion daily email users by 2025. billion by 2027.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.     Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

Content 57
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People Round Up, Early March, 2024

Publishing Trends

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. She was previously VP of sales at Callisto Media.