B2B E-Commerce: How To Plan Content To Support Digital Sales
Content Marketing Institute
OCTOBER 23, 2024
And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021.
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