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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  "  She likes the "Grow and Tell" podcast by the B2B sales, onboarding, and renewals workspace provider Dock.

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Monetizing Your Content Strategy: Insights for B2B and B2C Brands

Contently

Between 2021 and 2025, the content marketing market is expected to grow by $417.85 For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Email marketing sees an average return of $36 for every dollar spent. content ROI.

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How to Combine Energy Investment Credits and Bonus Depreciation for More Freelance Tax Savings

Freelance Union

To claim the Energy Investment Credit for solar panels and other qualifying projects, you can use Form 3468 Investment Credit. Starting in 2025, there are more criteria you must fulfill before you can get the full 30% tax credit. Starting in 2025, there are more criteria you must fulfill before you can get the full 30% tax credit.

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People Round Up, Mid November, 2024

Publishing Trends

Grove Atlantic has announced that VP, associate publisher Judy Hottensen will step down on January 1st, 2025. Sarah Yamshita has joined Beach Lane Books as editorial assistant; she was previously project editor at Oxford University Press. Scholastic has promoted Melanie Wann to associate manager of trade sales.

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People Round Up, Early November, 2024

Publishing Trends

At Simon & Schuster , Stuart Roberts , formerly executive editor at Dey Street Books , has joined as VP, executive editor and special projects. Kimi Loughlin joins as regional indie sales manager: New England. Sophie Juhlin joins as inside sales manager. Further details have yet to be disclosed.

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My 2024 Creative And Business Goals With Joanna Penn

The Creative Penn

Penn — Spear of Destiny , and the Gothic Cathedral project I’m planning on two major book projects, both launching with a special edition high-quality hardback and other exclusive products on Kickstarter, then selling the main editions on my JFPennBooks.com store before publishing wide to all the usual places. Show Notes J.F.

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10 In-Demand Freelance Jobs (& Where To Find Them) in 2023

Smart Blogger

Plus, more companies are outsourcing project-based jobs to freelancers rather than hiring full-time employees. Copywriter A copywriter writes sales messages in the form of texts, or copy, for the purpose of promoting products and services. You could be a B2B copywriter if you have a background in B2B sales.