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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? Back in November, we published an article discussing the use of copy in the Tech industry. Lets hope that 2025 brings us a fresh lease of copywriting. Check out our article on AI we published back in January 2024 where we discuss how AI can assist you in your writing process.

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Book sales update: March 19, 2025

Jane Friedman

BookTok, Bibles, and bibliotherapy drove a 1 percent increase in book sales last year and may help sales in 2025. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

Sales 58
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How Search has Changed with LLM Optimization

Contently

According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. 2010s : User intent became the focus as Google got smarter about what people actually wanted. This isn’t just us theorizing.

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Mastering Content Clusters to Build Topical Authority 

The Hoth

The more that you publish content on a topic, the more trust youll build with your potential customers, causing them to flock to your website to learn the latest developments in your industry. Before we go any further, lets take a closer look at the primary benefits associated with publishing content clusters.

Content 59
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Join My Free Email Course on How to Earn a Living as a Writer

Jane Friedman

A new edition of my book, The Business of Being a Writer , releases in April 2025. To mark the occasion, I’m offering a free, email-based course. Every Friday until my book releases, I’ll send you a key idea and exercise from the second edition on earning a living as a writer today.

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Building Real Estate Backlinks: The Complete Guide

The Hoth

If a trusted, high-quality website like Forbes or CNBC were to include a link to one of your web pages, its a sign that you also publish accurate, trustworthy content. That means members of your target audience are going to search for keywords like homes for sale in (your city). If you publish helpful guides (i.e.,

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Book sales update: April 2, 2025

Jane Friedman

Notably, childrens and YA sales grew in fiction and nonfiction, and adult fiction sales declined, a reversal from usual trend lines. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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