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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? Back in November, we published an article discussing the use of copy in the Tech industry. Lets hope that 2025 brings us a fresh lease of copywriting. Check out our article on AI we published back in January 2024 where we discuss how AI can assist you in your writing process.

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Bottom Line March 2025 Bestseller Lists

Jane Friedman

1 Top 50 Self-Published Print Books (online sales only) Top 50 Self-Published Ebooks Top 50 Hidden Gems (print, online sales only) includes traditionally and self-published books Of note this month: In the number-two spot on the Hidden Gems list: Be Smart Pay Zero Taxes by Mark J. Quann, published by Newsmax.

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My 2025 Creative And Business Goals With Joanna Penn

The Creative Penn

Happy New Year 2025! At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. 2025 is going to be a year of personal and business changes as I turn 50 and focus on expanding the J.F. The potential launch of OpenAI's Operator in early 2025 is also interesting.

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Book sales update: March 19, 2025

Jane Friedman

BookTok, Bibles, and bibliotherapy drove a 1 percent increase in book sales last year and may help sales in 2025. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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How Search has Changed with LLM Optimization

Contently

According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. 2010s : User intent became the focus as Google got smarter about what people actually wanted. This isn’t just us theorizing.

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Mastering Content Clusters to Build Topical Authority 

The Hoth

The more that you publish content on a topic, the more trust youll build with your potential customers, causing them to flock to your website to learn the latest developments in your industry. Before we go any further, lets take a closer look at the primary benefits associated with publishing content clusters.

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Book sales update: April 2, 2025

Jane Friedman

Notably, childrens and YA sales grew in fiction and nonfiction, and adult fiction sales declined, a reversal from usual trend lines. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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