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15 Key Marketing Automation Statistics

Backlinko

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 118
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How Search has Changed with LLM Optimization

Contently

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). Despite their expertise, they were struggling with visibility in a crowded market. The results prove to me that search has changed forever. ChatGPT alone sees 2.63

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The Future of Content(ly)

Contently

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. Dramatically.

Content 53
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iPhone vs Android Statistics

Backlinko

We’ll explore the latest statistics on iPhone vs Android market share, number of iPhone vs Android smartphone users, iPhone vs Android smartphone sales and more. In the US, iPhones hold a market share of 60.77%. Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February).

Sales 124
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How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation”

Neil Patel

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? million Americans expect to be working remotely by 2026. Unfortunately, it’s a problem likely to get worse.

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Smartphone Usage Statistics

Backlinko

Daily smartphone usage currently varies between 1 hour and 54 minutes to 5 hours and 20 minutes depending on the market. Here’s a detailed breakdown of time spent using smartphones across 20 markets: Note: Data includes Android phones only. billion 2026 5.65 Mobile share accounts for 57.6% hours per day in 2023. hours in 2022).

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5 Resources to Build Your App Idea

Neil Patel

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Build an App Step 1: Do Market Research. Use this information to create a detailed sales plan, decide what features to include, and choose where to market your app. Considering building an app? You’re in good company.

Retail 144