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But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like lead generation, for one!). Which content types play well with B2B audiences.
AI-Driven ContentCreation With the development of advanced machine learning algorithms, AI can now create high-quality content optimized for SEO. As a result, this technology can help businesses create more content in less time, freeing up SEO copywriters to focus on strategy and creative thinking.
Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brandawareness and engage with customers and prospective clients through content. Figures from Statista suggest that the market will grow by up to 3% between 2023 and 2027.
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