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But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like lead generation, for one!). Which content types play well with B2B audiences.
Figures from Statista suggest that the market will grow by up to 3% between 2023 and 2027. Collating blogs into eBooks is an excellent idea if you have a substantial amount of data to share or content on a specific topic or subject. Research shows that long-formcontent creates around nine times more leads than short-form posts.
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