Blogging Wizard
JANUARY 11, 2025
Want to drive more traffic to your website? Im guessing that answer is a resounding yes. In which case, you cant really ignore search engine optimization (SEO). That is unless.
Ashleyn Writes
JANUARY 10, 2025
If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. In the last 12 months, Ive spent minimum 260 hoursyes, 260 hoursinside ChatGPT and Claude. Thats not even counting the time spent in AI tools baked into other software. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows.
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Enchanting Marketing
JANUARY 14, 2025
Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? A blog. A newsletter. LinkedIn. YouTube. Insta. Wherever you’re marketing you business, it may never seem enough. Never enough content. Never enough time. Soooo … how do we stay sane? I’d like to offer a different perspective on marketing and writing for your biz.
Jane Friedman
JANUARY 9, 2025
Photo by Kindel Media Todays post is by author and book coach Janet S Fox. To most readers, picture books appear to be simple stories, easy to write and short in length. New writers often enter the world of writing for children by attempting to write picture books rather than longer form stories, only to discover that picture books are not easy to write at all.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Buffer
JANUARY 7, 2025
Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.
Blogging Wizard
JANUARY 7, 2025
One of the best ways to gain more traction, especially as a new blog, is to cover trending topics and breaking news stories in your niche. Keywords for these stories.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JANUARY 7, 2025
Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, theres no implied rule to break as the year progresses. Robert Rose shares his word for 2025. Whats yours?
Jane Friedman
JANUARY 7, 2025
Photo by Leslie Duarte Castro Todays post is by freelance book designer Andrea Reider. Many independent authors design and format their own books to save money. Working with a professional book designer for your print book interior can cost between $2.00 and $3.50 per page, and theres no guarantee that a book will sell enough copies to earn back that fee.
David Meerman Scott
JANUARY 14, 2025
My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.
Jasper
JANUARY 7, 2025
Explore key takeaways from our recent webinar on how AI can transform ABM strategies with workflow automation, personalization at scale, and more.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
JANUARY 7, 2025
2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasnt all doom and gloom.
Content Marketing Institute
JANUARY 8, 2025
Does your title accurately describe your role? Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.
Jane Friedman
JANUARY 13, 2025
Photo by Tima Miroshnichenko Todays guest post is by Allison K Williams ( @guerillamemoir ). Join her on Wednesday, Jan. 15 for the online class Organize Your Writing Life. Weve all heard the famous writing advice: I like to get ten pages a day, which amounts to 2,000 words. Thats 180,000 words over a three-month span, a goodish length for a book. Stephen King I only write when Im inspired, so I see to it that Im inspired every morning at nine oclock.
BKA Content
JANUARY 14, 2025
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Hoth
JANUARY 7, 2025
If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Whats digital PR? Digital public relations (PR) is a marketing tactic that exclusively uses online channels to: Boost brand awareness Gain credibility with your target audience Acquire authoritative backlinks from relevant websites Build relationships with journalists, news sites, and media sites As a marketing practice, public relations has been around for a
Grammarly
JANUARY 8, 2025
Generative, agentic, autonomous, adaptivethese terms define todays AI landscape. However, responsible AIthe ethical and safe deployment of AI that maximizes its benefits while minimizing its harmmust also be a critical part of the conversation. As AI technology increasingly integrates into workforces, systems, and customer experiences, the responsibility to maintain ethical standards no longer rests solely on the shoulders of AI developers.
Content Marketing Institute
JANUARY 10, 2025
Meta finally learned human people dont like fake friends who lie. But that news doesnt signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
Jane Friedman
JANUARY 14, 2025
Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. Through a quirk of fate, I avoided the dreaded first-book comedown that often follows the publication of a debut work. The feeling of having poured everything into a single personal project and then wondering, whats next? never quite hit me. Thats because after the release of Chasing Portraits: A Great-Granddaughters Quest for Her Lost Art Legacy (NAL/Penguin Random House), I pivoted to finishing my do
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
David Meerman Scott
JANUARY 7, 2025
In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?
Ahrefs
JANUARY 14, 2025
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Heres everything we did to promote the conference.
BKA Content
JANUARY 13, 2025
The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. Cities such as Lehi and Salt Lake City are home to over 1,000 smaller startups and giants like Adobe, Microsoft, and Oracle. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.
Content Marketing Institute
JANUARY 9, 2025
Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
JANUARY 8, 2025
Photo by Quentin Guiot Todays post, the first in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes #becomingunstuck is an ongoing process. An artist friend agreed to make the visuals for a video game under development. The brief was to produce tiny, colorful, woodland animals with expressive faces and body language.
ContentWriters
JANUARY 9, 2025
Healthcare organizations are constantly seeking ways to showcase expertise while generating qualified leads. Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content.
Blogging From Paradise
JANUARY 9, 2025
Readers asked me regularly how I got featured on Forbes.
Grammarly
JANUARY 13, 2025
Few-shot learning (FSL) is transforming machine learning (ML) by enabling models to learn and generate accurate outputs from just a handful of examples, unlike traditional methods that require vast datasets. This guide explores how FSL works, its applications, comparisons with zero-shot learning (ZSL) , and its challenges and potential. Table of contents What is few-shot learning?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JANUARY 14, 2025
By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Metas and Apples development approaches?
The Creative Penn
JANUARY 13, 2025
How can you balance creativity with business in order to have a profitable, long-term author career? What were the successes and challenges of the Author Nation conference? Joe Solari shares his perspective. In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].
Copywriter Collective
JANUARY 10, 2025
Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.
The Daily Egg
JANUARY 14, 2025
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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