Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but Im happy with what we finally came up with.] This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 144

Copywriter Copywriting Content Creator Content Creation 144

Enchanting Marketing

DECEMBER 17, 2024

Whats your most valuable lesson of 2024? At the end of each year, I reflect on what I’ve learned. I’m less interested in achievements, more interested in intangible benefits. How do I become a better human? This year, I’ve struggled to pinpoint just one lesson because it feels like it’s been a year of relearning and reinforcing several life lessons.

Writing 130

Writing Creativity Writer Content Marketing 130

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company.

Content Writer 246

Content Writer Writer Portfolio Content 246

Nick Ursborne

DECEMBER 2, 2024

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience.

Copywriter 206

Copywriter Copywriting Storytelling Content Creation 206

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Freelance Magic

DECEMBER 1, 2024

Freelance writing is one of those careers that seems almost too good to be true. You get to work from anywhere, set your own schedule, and earn money doing something creative. But if you’ve ever wondered, Can I really make a living as a freelance writer? the answer is a resounding yes. I know this because I’ve been there. I started out charging pennies for blog posts and working 14-hour days to make ends meet.

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Freelance Writer Portfolio Projects 130

ContentWriters

DECEMBER 19, 2024

As a writer, learning how to write in active voice is the gold standard for most content. But what exactly is active voice, and why is it better than passive voice? If you want to thrive as a content writer, there are a few active writing rules to follow. Active voice is the key to streamlining your writing, improving readability, and creating impactful content.

Writing Style 104

Writing Style Writing Projects Agency 104

Animalz

DECEMBER 5, 2024

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.

Concept 104

Concept Blog Blogging Manufacturing 104

The Daily Egg

NOVEMBER 30, 2024

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.

Copywriter 116

Copywriter Copywriting Marketing Post 116

Grammarly

DECEMBER 9, 2024

If youve ever applied for a job thats a perfect fit with your skills and experience only to receive nothing more than an automated rejection letter, blame it on AI. Tech-savvy job applicants have a leg up because they know how to use generative AI (gen AI) to create rsum bullet points that get the approval of applicant tracking systems (ATS), which filter rsums before human eyes ever see them.

Recruitment 96

Recruitment Digital Marketing Keywords Proofreader 96

Ahrefs

DECEMBER 5, 2024

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).

SEO 102

SEO 102

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

DECEMBER 10, 2024

Todays post is by author Tara Deal , whose novella Life/Insurance is out now. Pretend youve written a novella. And it wasnt easy. But now its done and youre finished. Now what? Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). But what if a novella is all youve got?

Prose 89

Prose Writing Insurance Publisher 89

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 87

IT Marketing Keywords Search Engine Optimization 87

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.

SEO 72

SEO Engineering Keywords Website 72

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Below, well go over seven marketing communication trends every marketer should know about.

Communication 97

Communication Marketing Storytelling Social Media 97

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ahrefs

DECEMBER 9, 2024

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.

SEO 95

SEO 95

CopyBlogger

NOVEMBER 30, 2024

There’s a lot of talk about AI and futuristic marketing trends, but which ones will actually help you grow your. Continue Reading The post 10 Impactful Marketing Trends For 2025 (With Action Items) appeared first on Copyblogger.

Marketing 91

Marketing Post 91

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your sites visibility, but if youre not careful, they might lead to penalties. This guide will teach you when (and how) to use reciprocal links safely in 2025 and when to avoid them altogether.

SEO 84

SEO IT Text Engineering 84

Buffer

DECEMBER 9, 2024

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr

Social Media 63

Social Media Media Content Content Creation 63

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

DECEMBER 11, 2024

Piloting AI was an essential step in every businesss adoption story. Now, we enter the next chapter: demonstrating business impact. Pilots and experimentation are necessary, but without an effective way to assess return on investment (ROI), they dont inform priorities or guide investment. As businesses prepare for 2025, its time to focus on developing a clear picture of success with AI and quantifying that success in terms of ROI.

Projects 96

Projects Communication Brand Blog 96

Ahrefs

DECEMBER 11, 2024

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your clients SEO traffic potential.

SEO 94

SEO Keywords 94

Neal Schaffer

DECEMBER 9, 2024

Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines. In this post, I want to share 11 innovative solutions […] AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need appeared first on NealSchaffer.

Blog Post 84

Blog Post Blog Blogging Post 84

Content Marketing Institute

DECEMBER 6, 2024

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

Manufacturing 87

Manufacturing Marketing IT 87

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Adam Connell

DECEMBER 5, 2024

Want to learn more about the state of content marketing this year?

Content Marketing 85

Content Marketing Marketing Content 85

Make a Living Writing

DECEMBER 10, 2024

Did you know you can earn money by finding greeting card writing jobs? Here are 7 companies that pay freelancers. Greeting cards, by their nature, are meant to be displayed. Some of them feature art so gorgeous, you could put them in a frame and hang them on your wall. So if your visual arts abilities are less “Thomas Kinkade” and more “juice-box-addled toddler who’s only half paying attention to what he’s doing,” then it may not even have occurred to you that

Freelance 83

Freelance Writing Portfolio Editorial 83

Ahrefs

DECEMBER 16, 2024

But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time.

Brand 79

Brand IT Marketing 79

Jasper

DECEMBER 3, 2024

Discover AI's impact on enterprise marketing. Learn about transformation stages, AI workflows, and scaling strategies for growth and ROI.

Marketing 77

Marketing 77

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

DECEMBER 2, 2024

You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.

Government 84

Government Marketing IT 84

Backlinko

DECEMBER 13, 2024

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.

Content 74

Content Social Media Brand Awareness Search Engine Optimization 74

Publishing Trends

DECEMBER 6, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Welcome to the “Errors Tour” Book – Did Taylor Swift Make a Mistake By Self-Publishing? Is BookTok Past its Prime? Ai Aftermath- How Ai is Devaluing Traditional Publishing Thank Thoreau for “Brain Rot” – Oxford’s Word of The Year Costco Cuts Books F

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Publisher Publishing Publishing Blog Post 75

Ahrefs

DECEMBER 17, 2024

In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns.

Ads 74

Ads Marketing IT 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing