Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog

Script 88

Script Management SEO Social Media 88

Melanie Saxton

DECEMBER 27, 2024

Why do businesses and organizations need professional copywriting services? The answer is simple. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building. Emphasis on capturing and holding attention. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but Im happy with what we finally came up with.] This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 144

Copywriter Copywriting Content Creator Content Creation 144

Enchanting Marketing

DECEMBER 17, 2024

Whats your most valuable lesson of 2024? At the end of each year, I reflect on what I’ve learned. I’m less interested in achievements, more interested in intangible benefits. How do I become a better human? This year, I’ve struggled to pinpoint just one lesson because it feels like it’s been a year of relearning and reinforcing several life lessons.

Writing 130

Writing Creativity Writer Content Marketing 130

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ContentWriters

DECEMBER 19, 2024

As a writer, learning how to write in active voice is the gold standard for most content. But what exactly is active voice, and why is it better than passive voice? If you want to thrive as a content writer, there are a few active writing rules to follow. Active voice is the key to streamlining your writing, improving readability, and creating impactful content.

Writing Style 105

Writing Style Writing Projects Agency 105

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.

SEO 97

SEO Engineering Keywords Website 97

Jane Friedman

DECEMBER 10, 2024

Todays post is by author Tara Deal , whose novella Life/Insurance is out now. Pretend youve written a novella. And it wasnt easy. But now its done and youre finished. Now what? Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). But what if a novella is all youve got?

Prose 91

Prose Writing Insurance Publishing 91

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information.

IT 91

IT Medical Architecture Manufacturing 91

Grammarly

DECEMBER 9, 2024

If youve ever applied for a job thats a perfect fit with your skills and experience only to receive nothing more than an automated rejection letter, blame it on AI. Tech-savvy job applicants have a leg up because they know how to use generative AI (gen AI) to create rsum bullet points that get the approval of applicant tracking systems (ATS), which filter rsums before human eyes ever see them.

Recruitment 90

Recruitment Digital Marketing Keywords Social Media 90

Ahrefs

DECEMBER 18, 2024

In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Heres a tool that needs little introduction.

Content Creation 100

Content Creation Content SEO 100

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Neal Schaffer

DECEMBER 9, 2024

Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines. In this post, I want to share 11 innovative solutions […] AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need appeared first on NealSchaffer.

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Blog Post Blog Blogging Post 95

Content Hacker

DECEMBER 16, 2024

Master the art and science of AI-driven content with Content Hacker. Learn SEO, content, and AI.

SEO 98

SEO Content Content Marketing Marketing 98

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual. It might even be enough to put you off that brand and encourage you to try a different one.

Brand 90

Brand Content Marketing IT Marketing 90

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your sites visibility, but if youre not careful, they might lead to penalties. This guide will teach you when (and how) to use reciprocal links safely in 2025 and when to avoid them altogether.

SEO 85

SEO IT Text Engineering 85

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ahrefs

DECEMBER 11, 2024

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your clients SEO traffic potential.

SEO 94

SEO Keywords 94

Ben Settle

DECEMBER 14, 2024

About 14 years ago during the week between Christmas and New Years, I decided Id had enough of client work. I was doing a lot of copywriting for others at the time. But I grew tired of it and wanted to be my own client. So I sat down during that week and hammered out a detailed plan to build out a business selling info products and supplements to a male health-related niche.

Copywriter 91

Copywriter Copywriting Government Script 91

Blogging From Paradise

DECEMBER 22, 2024

Should you delete old blog posts? Deciding whether or not to delete old blog posts makes even seasoned bloggers hesitate.

Blog Post 87

Blog Post Post Blog Blogging 87

Content Marketing Institute

DECEMBER 12, 2024

Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Storytelling 90

Storytelling Brand Marketing Content 90

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords.

SEO 74

SEO Keywords Contractor Insurance 74

Ahrefs

DECEMBER 9, 2024

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.

SEO 93

SEO 93

Make a Living Writing

DECEMBER 10, 2024

Did you know you can earn money by finding greeting card writing jobs? Here are 7 companies that pay freelancers. Greeting cards, by their nature, are meant to be displayed. Some of them feature art so gorgeous, you could put them in a frame and hang them on your wall. So if your visual arts abilities are less “Thomas Kinkade” and more “juice-box-addled toddler who’s only half paying attention to what he’s doing,” then it may not even have occurred to you that

Freelance 92

Freelance Writing Portfolio Editorial 92

Blogging From Paradise

DECEMBER 27, 2024

Before explaining how travel blogs make money I want to clarify that travel bloggers actually make the money.

Blog 83

Blog Blogging Blogger 83

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Grammarly

DECEMBER 11, 2024

Piloting AI was an essential step in every businesss adoption story. Now, we enter the next chapter: demonstrating business impact. Pilots and experimentation are necessary, but without an effective way to assess return on investment (ROI), they dont inform priorities or guide investment. As businesses prepare for 2025, its time to focus on developing a clear picture of success with AI and quantifying that success in terms of ROI.

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Projects Communication Brand Blog 86

Content Marketing Institute

DECEMBER 20, 2024

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

Creativity 86

Creativity Marketing 86

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

Content Marketing 88

Content Marketing Marketing Content SEO 88

Freelance Union

DECEMBER 19, 2024

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] You might think of the best AI writing tools as a recent invention that makes everything easier for freelance writers.

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Freelance Writing Landing Page Script 72

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogging From Paradise

DECEMBER 22, 2024

Trying to figure out the best time to publish a blog post feels daunting at first.

Blog Post 82

Blog Post Publisher Publishing Publishing 82

Grammarly

DECEMBER 16, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Heres an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Claude AI vs. ChatGPT How to use Claude AI Advantages of Claude AI Disadvantages of Claude AI Conclusion What is Claude AI?

IT 65

IT Architecture Text Banking 65

Content Marketing Institute

DECEMBER 19, 2024

You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.

IT 86

IT Content Engineering Publishing 86

Ahrefs

DECEMBER 19, 2024

I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.

Engineering 89

Engineering SEO 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing