Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

APRIL 19, 2021

From your images to your ad copy, users should be able to tell in an instant what you do. The brain processes images faster than words, which is why a primary element of your Twitter ads must be your images. Figures and symbols help break the monotony of text and make your ad copy stand out.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. If you’re using a CTA button on your landing page, the ad copy words you use either persuade people to act or chase them away. Improving your conversion rates?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

SEPTEMBER 20, 2021

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

Ads 126

Ads Ad Copy Advertising Social Media 126

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 237

Content Writer Writer Content Writing 237

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Then we have the rise of Generative Pre-trained Transformer 3 (GPT-3), which rolled out a whole new chapter for AI-powered writing tools.

Freelance 173

Freelance Writer Writing Social Media Copy 173

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Ad copy: the lifeblood of paid ads Your SEM ads will live and die by the quality of your copy, so you should spend most of your time focusing on perfecting it.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Melanie Saxton

FEBRUARY 19, 2023

Your prospective editor should be able to describe past projects, share a portfolio, point you to testimonials, and discuss the timeline and deliverables for your book.

Editorial 130

Editorial Portfolio Ad Copy Projects 130

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. In fact, journalism is what led me to specialize in copywriting. The fact is, people need assistance in a very competitive online marketplace.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Melanie Saxton

MARCH 5, 2023

Digital Media Assistance for Authors When authors come to me for digital media assistance, I offer them the following: Social media administration Social media monitoring Optimized Website Content Writing SEO business blogging (and yes, your book IS your business) Ad copy and slogans Marketing content and coordination, including press releases, newsletters, (..)

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Great seasonal promotions allow you to do this. Offer Temporary Sales Promotions With a Countdown Timer.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually.

Ads 140

Ads Ad Copy Copy Keywords 140

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

JANUARY 19, 2022

It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. This includes factors such as misrepresentation to inappropriate ad copy. Google provides clear guidelines for representing your business in the SERPs. They outline everything you can and cannot do.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Caroline Gibson

JANUARY 11, 2022

Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice. That’s a tad dull, isn’t it?

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. How are companies using AI copywriting? I’ll give you an example. The findings?

Copywriter 143

Copywriter Copywriting Writing Script 143

Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

Copywriter 86

Copywriter Copywriting Ad Copy Landing Page 86

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Why stop at creating new ad copy and running A/B tests when you can find out ways to capitalize on new consumer sentiment or shifts in the market.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

OCTOBER 26, 2020

The first is custom, where you write concise product copy for the ad. You can only do this for one product per ad campaign. Ad copy creation begins with ideal product descriptions. Ensure your ad copy and your product descriptions knit together to showcase your brand in the best light.

Ads 119

Ads Ad Copy Electronics Keywords 119

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 114

IT Ad Copy Keywords Landing Page 114

Jasper

DECEMBER 18, 2022

Get to the top of the search results with pre-made Google ads templates. Generate powerful ad copy in seconds with these tips and real-life examples.

Ads 97

Ads Ad Copy Copy 97

Neil Patel

MARCH 23, 2021

Start by adding the URL you want your ad to go to, then click “view ideas” to get suggestions. Wordstream offers a ton of great advice on how to create great ad headlines. Here are some more tips from Google: If you bid for a certain keyword, make sure that your ad copy contains that keyword.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Social media posts. Branding Support.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Although there are innumerable shades of emotions, broadly, you can divide them into 5 categories: Loyalty. Confidence.

Copy 130

Copy Copywriter Copywriting Writing 130

Neil Patel

OCTOBER 7, 2021

For example, a tech blog may display ads about computer accessories, while a vegan-living website may display ads about vegan food products. The Amazon Prime Video ad copy literally talks about being a “bookworm.” This can be as simple as “geotargeting,” where you change the ad copy to suit users from different regions.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

AUGUST 5, 2021

With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Jasper

OCTOBER 1, 2024

Understand the key elements of effective ad copy and you’ll be well on your way to crafting compelling ads that convert.

Ads 76

Ads Copywriter Copywriting Ad Copy 76

Neil Patel

FEBRUARY 18, 2021

You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

AUGUST 3, 2021

But don’t feel the need to run the same ad as everyone else. While it’s important to understand what works and what doesn’t, you don’t want your ad to be lost in a sea of faceless ads. Check Out Ad Copy and Tone. Are your ads enticing? Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Jane Friedman

APRIL 19, 2023

Also write press releases, book blurbs, ad copy, blog posts, etc. I haven’t applied any of it yet (other than the aforementioned Amazon ad copy). I haven’t fully tested its usefulness, but ChatGPT purports to help you generate content for social media marketing, mostly.

Creativity 143

Creativity Ad Copy Copy Writer 143

Neil Patel

APRIL 27, 2021

Another reason to keep each campaign unique to a region is that you shouldn’t use the same ad copy across the board. Even when you start with a broad ad, you’ll still want to keep the message exclusive to a certain region and change the copy as you transition from one region to another.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

AUGUST 25, 2020

Do you need help with design or ad copy as well? Perhaps it’s a suggestion to improve your ad copy or headline. No two campaigns are alike, nor are two PPC agencies. So first, you have to understand what you’re looking for. What channels are you considering?

Agency 133

Agency Landing Page Digital Marketing Ads 133