Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? Look for the word “sponsored” appearing under the brand’s name.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

The Hoth

JANUARY 25, 2024

SEM is where you use paid search ads to market your business. These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. It’s because SEM ads cost money. What’s that? The primary difference? Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. Aggravated and confused users.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. You’re not alone.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

AUGUST 6, 2021

Paid ads are a great way to gain traction, especially for a new Ecommerce store. Create Engaging and Targeted Paid Ad Campaigns. To drive traffic to your site quickly, you’ll need to leverage targeted paid ad campaigns. Research shows that 46 percent of the most visited Ecommerce stores spend up to $1,000/month on paid ads.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. As new tools are being added, you can stay updated by joining the Pinterest newsletter. Perks of Pinterest Business Accounts.

Brand 145

Brand Social Media Marketing Keywords 145

Intergrowth

NOVEMBER 14, 2022

After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.)

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Freelance Writing Jobs

JANUARY 22, 2023

Not only can emails like this nudge undecided consumers further down the sales funnel, but they also help to generate more brand awareness too. Promotions A promotional email can capture the attention, make readers aware of a new product, and also help to increase sales or email subscribers.

Writing Style 83

Writing Style Script Landing Page Writing 83

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Many people use social media solely for brand awareness. But it’s not so simple.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

JANUARY 22, 2024

Let’s explore how to optimize each stage: Top Funnel: Awareness At the awareness stage, your goal is to make potential customers aware of your brand or product. Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Credible Content

MAY 29, 2023

Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns. Effective copy has the power to engage, persuade, and ultimately drive customers to take action. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Smart Blogger

JUNE 11, 2024

There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Moz

JULY 14, 2020

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Brand interest data. Google Ads. The first step was to stop calling it brand awareness and instead call it brand affinity.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Brand interest data. Google Ads. The first step was to stop calling it brand awareness and instead call it brand affinity.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Brand interest data. Google Ads. The first step was to stop calling it brand awareness and instead call it brand affinity.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Start by writing small ad copies, email subject lines, or even social media captions. Intriguing? Not so much.

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. What makes it such a lucrative platform for brands and businesses?

Marketing 59

Marketing Social Media Collaboration Brand Awareness 59

Moz

NOVEMBER 8, 2020

We also became certified in Google Ads Search along the way. Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. I'm hoping to become more competitive in this difficult job market.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. From fitness apps to online shopping platforms, targeted ads seamlessly integrate into the user’s app experience. The value here is in the precision targeting and seamless integration of ads into the user experience.

Marketing 54

Marketing Social Media Digital Marketing Brand Awareness 54

Backlinko

DECEMBER 6, 2024

These topics help capture a broad audience of language learners and build brand awareness. These goals should be SMART : Specific Measurable Achievable Relevant Time bound At the ToFu stage, set goals that focus on brand awareness and attracting a broad audience. Their blog, which now gets 1.9M Not sure how?

Marketing 73

Marketing Keywords Brand Awareness Social Media 73

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

Ads 144

Ads Landing Page Advertising Text 144

Backlinko

MAY 14, 2024

Adding Local Business Schema Local business schema gives search engines a better idea of your business’s location, contact details, and hours. Adding schema can improve your local search rankings. Here’s what a typical PPC ad looks like on Google: But Google is not the only platform that offers PPC advertising.

Marketing 108

Marketing Social Media Keywords Engineering 108