Neil Patel

DECEMBER 11, 2020

Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Take a look at these ads for companies offering digital transformation.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Caroline Gibson

JANUARY 11, 2022

Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. Written by Caroline Gibson, creative tone of voice consultant who loves to pop up with a good pop-up. P.S. Follow on Twitter.

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Smart Blogger

OCTOBER 15, 2024

Hop on Facebook, YouTube, or your favorite website and you’re inundated with ads promoting work from home jobs that ANYONE can do. But they don’t know how to create successful ad campaigns, and are afraid to waste their money. You’ll create ad copy, images, a targeting strategy, and (sometimes) landing pages.

Proofreader 84

Proofreader Education Freelance Medical 84

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. For example, which ad copy is more appealing in February?

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. Directive Consulting — Best for B2B, SaaS, and enterprise businesses. Strong PPC campaigns go beyond excellent ad copy , design, and targeting.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. Things like competitors, the economy, and the state of your industry can all affect the performance of your ads and the likelihood that someone will buy when they click them. You could turn this into an opportunity by creating more landing pages for your ad groups.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. The art of writing a solid PPC ad is an important skill to learn, even if you’re not currently planning to make use of a PPC campaign.

Writing Style 83

Writing Style Script Landing Page Writing 83

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Ads 145

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Intergrowth

NOVEMBER 14, 2022

After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. Here, we’ll: map out the full SEO vs. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.)

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

The Hoth

FEBRUARY 2, 2023

The Difference Between Growing and Scaling a Business Formally defined, growing your business is when you increase your revenue by adding new resources , such as capital, team members, or technology. The only things that needed to be added were a team and a budget large enough to scale the business. Their solution?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Ashleyn Writes

FEBRUARY 16, 2022

Think ads on any social media platform, paid placements, and some partnerships. You May Be Interested In: Facebook Ad Copy Tips to Get You Started with Words. PR consultant Brigitte Lyons unpacks 7 ways to create a hook in this article , and they’re great (btw, all her stuff’s great. WHAT IS ADVERTISING?

Media 147

Media Copy Advertising Creativity 147

The Creative Penn

JANUARY 6, 2023

Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built. It takes years. Absolutely.

Advertising 98

Advertising Marketing Ads Social Media 98

Moz

NOVEMBER 8, 2020

We also became certified in Google Ads Search along the way. Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. I'm hoping to become more competitive in this difficult job market.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Rethink the Need for Advertising. The misfits.

Retail 141

Retail Marketing Landing Page Copy 141

Moz

JANUARY 16, 2019

The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. It’s the best for getting traffic.”

Promotion 57

Promotion Content Social Media Manufacturing 57

The Creative Penn

APRIL 24, 2023

So for example, if I was speaking to a hospital consultant about a procedure, that might seem like quite a dry subject. I'd go into the national media, the regional local broadcast media, and I really enjoyed it to the point that I still do some private consulting to this day. So I did a lot of healthcare PR. I then went freelance.

Marketing 98

Marketing Publishing Publishing Publisher 98

Moz

MAY 18, 2020

And now we consult with clients in complex organizations to help them achieve interdisciplinarity, too. For example, our performance content team now writes SEO metas and PPC ad copy. One simple change is adding keywords and questions to a new content brief prior to creating content.

Collaboration 71

Collaboration Content Agency SEO 71

Backlinko

FEBRUARY 19, 2024

Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market. Ads from the highest bidders are then displayed in the SERPs when users search for these keywords. Ad Placement Analysis You need to identify where your competitors are placing their ads.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Backlinko

MAY 14, 2024

But a consulting agency might only dedicate 5% of its budget to marketing. Because personal relationships and referrals are more effective for the consulting industry. Adding Local Business Schema Local business schema gives search engines a better idea of your business’s location, contact details, and hours.

Marketing 102

Marketing Social Media Keywords Engineering 102