Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MAY 12, 2021

In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. What Does It Mean to Have Ads in Multiple Locations? Why Should You Run Paid Ads in Multiple Locations?

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance. Now let’s look at opportunities.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

Promotion 131

Promotion Sales Ad Copy Retail 131

Melanie Saxton

MARCH 5, 2023

We are trained in the art and science of marketing, and in this case, within the specifics of the literary and publishing industry. Let’s Connect Contact me at melaniesaxton@icloud.com with questions about digital marketing. I’m happy to answer your questions and help you put a marketing plan together!

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Moz

MAY 2, 2019

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. One of the things we try to do is help them run better Ads campaigns. Video Transcription.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. One of the things we try to do is help them run better Ads campaigns. Video Transcription.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. How can you do that when marketing without cookies? Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Best Ways to Use This Tool: Get organic keywords and ranks of competitors Get ad keywords and traffic numbers of competitors Look at data in a graphic format.

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Keywords Agency Social Media Ad Copy 145

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. Can you use these ideas in other areas of your marketing, like paid ads? Identify New Niches.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. Whether you’re a freelance writer, designer, or digital marketer, the finance industry needs high-quality service providers. New apps and software are always emerging in this field, making the FinTech market equally lucrative.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads.

Social Media 133

Social Media Keywords Advertising SEO 133

Grammarly

SEPTEMBER 18, 2023

That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

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Copywriter Copywriting Script Marketing Copy 108

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 79

Copywriter Copywriting Persuasion Ad Copy 79

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Intergrowth

NOVEMBER 14, 2022

Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) SEM = Search Engine Marketing.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Smart Blogger

JULY 13, 2023

You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance. That way, you ensure your ads are seen by folks who are actively searching for a bakery like yours. Well, meet SEMRush.

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

The Hoth

FEBRUARY 2, 2023

The Difference Between Growing and Scaling a Business Formally defined, growing your business is when you increase your revenue by adding new resources , such as capital, team members, or technology. The only things that needed to be added were a team and a budget large enough to scale the business. Their solution?

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Manufacturing Consulting Construction Retail 96