Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

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Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

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Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? How much do Instagram ads cost? WebFX says Instagram ads cost between $0.20

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Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

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Ads Marketing Brand Awareness Education 116

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

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Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. These ads are ideal for large companies with large budgets.

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Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

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Neil Patel

AUGUST 19, 2021

Let’s take a deep dive into how Tinder Ads can help your business. How Do Tinder Ads Work? You can purchase Tinder ads with a direct buy through Match Media Group, who also manages advertising on the dating apps Hinge, Plenty of Fish, Match, and OkCupid, if you can meet their minimum spend requirements. Tinder Ad Tips.

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Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Which means the copy is typically limited in its creativity. And we’ll go over a few of our favorites.

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Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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The Hoth

JANUARY 25, 2024

SEM is where you use paid search ads to market your business. These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. It’s because SEM ads cost money. What’s that? The primary difference? Why is that?

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Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns. It just makes your ad life so much easier when you've got it in all of those ad groups. Next, tips.

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Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word

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Content Writer Writer Content Writing 237

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Transcript of Interview with Matthew J.

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Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

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Smart Blogger

OCTOBER 15, 2024

Hop on Facebook, YouTube, or your favorite website and you’re inundated with ads promoting work from home jobs that ANYONE can do. Bloggers create written and visual content that entertains, informs, and helps their audience. But they don’t know how to create successful ad campaigns, and are afraid to waste their money.

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Proofreader Education Freelance Medical 84

Neil Patel

APRIL 19, 2021

To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Twitter Ads Are Dirt Cheap. However, there’s even more incentive: Twitter ads are dirt cheap. 3 Types of Twitter Ads You Can Leverage. Keyword Targeting.

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Advertising Ad Copy Social Media Brand Awareness 128

Express Writers

OCTOBER 8, 2024

A copywriter is the most general term for someone who writes copy. This includes: Ad copy Blog posts Emails Product descriptions They understand the written word and how to use it to persuade and convince people. Take a look at the entire lineup. What Is a Copywriter? When you hire a copywriter, you are hiring a broad skill set.

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Content Writer Content Marketing Writer Marketing 52

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. For example, which ad copy is more appealing in February?

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Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. Sounds exciting?

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Grammarly

JULY 28, 2023

The prompt gives the AI all the information it needs to perform the task. Instead of writing the email yourself, you can have an AI writing assistant compose it for you—just make sure to include all the information you want mentioned in your prompt. You can even request the information as a chart or graph if you prefer.

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Writing Ad Copy Text Copy 97

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Hone your research skills to gather valuable information that supports your message. Why not develop a research routine by setting aside a specific amount of time each day for gathering information?

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Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. When you introduce local paid ads to your strategy, you’re taking that a step further.

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Freelance Writing Jobs

JANUARY 22, 2023

If you can write with the intention of hitting the emotions of your audience while illustrating the benefits of your business through hard facts and statistics, you’ve got a recipe for a landing page that focuses on the consumer’s needs while subtly sharing information about your company alongside it as the solution to these needs.

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Writing Style Script Landing Page Writing 83

Neil Patel

APRIL 5, 2023

What are the right tools to get this information? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Finally, how will you leverage these insights to elevate your business? Type in a website of your choice.

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Social Media Keywords Advertising SEO 133

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

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Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So, that’s a TON of money.

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ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. In other words, without having to deploy paid advertising or paid search ads to generate traffic. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

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Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Content writing is purely informational, so readers enjoy consuming and sharing it. Copywriting. The concept of “copywriting” is still misunderstood by many.

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Copywriter Copywriting Electronics Writing 94

Jane Friedman

APRIL 19, 2023

However, beware—as I mentioned earlier, the information isn’t always accurate. After listing some basic information available online, it said I was also the founder of National Freelancers Day. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words.

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Creativity Ad Copy Copy Writer 144

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

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