The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

JANUARY 19, 2022

How is it different from local SEO? Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. When you introduce local paid ads to your strategy, you’re taking that a step further. What is local search marketing? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Ads 73

Ads Landing Page Ad Copy Copy 73

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. Pros and Cons of SEO.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriting 130

Copywriting Copywriter Script Portfolio 130

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 68

Ads Ad Copy Keywords Agency 68

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 116

IT Ad Copy Keywords Landing Page 116

The Hoth

JANUARY 25, 2024

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). SEM is where you use paid search ads to market your business. What’s that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriting 143

Copywriting Copywriter Writing Script 143

Melanie Saxton

MARCH 5, 2023

Digital Media Assistance for Authors When authors come to me for digital media assistance, I offer them the following: Social media administration Social media monitoring Optimized Website Content Writing SEO business blogging (and yes, your book IS your business) Ad copy and slogans Marketing content and coordination, including press releases, newsletters, (..)

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

FEBRUARY 18, 2021

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. SpyFu – A Tool for Keyword and Ad Monitoring. What Runs Where – A Tool for Monitoring Ads. Price : Free.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Let’s dive in!

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords Advertising SEO 133

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

AUGUST 6, 2021

Have Great SEO to Attract Organic Traffic. Paid ads are a great way to gain traction, especially for a new Ecommerce store. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. Learn SEO and Take a DIY Approach.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? One of the most effective ways to boost online visibility is SEO. Becoming a copywriter is a great way to explore your creativity while ensuring steady work. Explore Creativity.

Copywriting 105

Copywriting Copywriter Freelance Content Creation 105

Grammarly

SEPTEMBER 18, 2023

In digital AI copywriting, it’s especially important to mention any SEO keywords you’re targeting specifically, or perhaps even ask the AI to suggest some for you. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. Your prompt can be as vague or detailed as you want.

Copywriting 122

Copywriting Copywriter Script Marketing Copy 122

Neil Patel

JUNE 8, 2021

Say I’m going to write about SEO, but I haven’t decided on an exact topic yet. Ubersuggest tells me people are asking about what SEO means and why it’s important. For instance, “What is SEO?” would come before “Why is SEO important?”. What is SEO copywriting? This tells me what to include in my article.

Writing 145

Writing Content Copy Copywriting 145

Neil Patel

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. The big mistake that many first-time marketers make with SEO or pay-per-click advertising is choosing the wrong keywords. Display Ads or Banner Ads.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. The job of your main caption is to compel your readers to read the copy of your ad or web page or blog post.

Copy 130

Copy Copywriting Copywriter Writing 130

Neil Patel

JUNE 29, 2021

For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. You need to understand basic SEO and realize that this is a long-term strategy and can take months before you see results.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. As new tools are being added, you can stay updated by joining the Pinterest newsletter. SEO for Pinterest. Different Settings.

Brand 145

Brand Social Media Marketing Keywords 145

Grammarly

JULY 28, 2023

Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. It must explain the advantages of an organization or a product, speak in a tone that resonates with its target audience, and also include relevant SEO keywords—all at the same time. For this, AI writing software can be a help.

Writing 98

Writing Ad Copy Text Copy 98

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. It's the ad copy that will determine if users click on your result.

SEO 63

SEO Ad Copy Keywords Text 63

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. Aggravated and confused users.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

ContentWriters

NOVEMBER 15, 2023

The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. What Is AI-Generated Content?

SEO 64

SEO Content Content Creation Finance 64

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Can you use these ideas in other areas of your marketing, like paid ads? Identify New Niches.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). SEO: Be it content writing or copywriting, anything that matches search intent should be relevant to the search query. Copywriting. Social media Posts. Short Message Services(SMS).

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Freelance Writing Jobs

JANUARY 22, 2023

It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. PPC Ads PPC advertising, or Pay-Per-Click advertising, is a method of marketing in which companies promote an ad online and pay a fee each time a consumer clicks on the ad itself.

Writing Style 90

Writing Style Script Landing Page Writing 90

Moz

NOVEMBER 22, 2018

In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. Hire me for your SEO."

SEO 55

SEO Keywords Copy Ad Copy 55

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriting 79

Copywriting Copywriter Persuasion Ad Copy 79