Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. 5 Strategies to Use Reddit Ads to Increase Your Sales.

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Ads Sales Banking Advertising 110

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

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Ads Ad Copy Copy Contractor 109

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

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Ads Landing Page Ad Copy Copy 73

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work. Sounds great, right?

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Keywords IT Landing Page Ads 133

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

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Ads Brand Awareness Landing Page Digital Marketing 93

Kayleigh Moore

OCTOBER 3, 2022

Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. All of these bring interesting (and helpful) automations to the writing process.

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Freelance Writer Writing Social Media Copy 173

Moz

MAY 2, 2019

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns. It just makes your ad life so much easier when you've got it in all of those ad groups. Next, tips.

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Ads Ad Copy Keywords Agency 68

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

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Landing Page Keywords Ads Ad Copy 142

Neil Patel

APRIL 19, 2021

To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Twitter Ads Are Dirt Cheap. However, there’s even more incentive: Twitter ads are dirt cheap. 3 Types of Twitter Ads You Can Leverage. Keyword Targeting.

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Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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IT Ad Copy Keywords Landing Page 116

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. Create two versions of the same ad, landing page, etc.

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Landing Page IT Copy Sales Copy 144

Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Which means the copy is typically limited in its creativity. Generative AI tools rely on patterns and data to generate text.

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Copywriter Copywriting Ad Copy Landing Page 93

Neil Patel

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. The language they use can be very effective ad copy for internet advertisements. Understand the Different Types of Paid Ads.

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Advertising Landing Page Social Media Keywords 123

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns. It just makes your ad life so much easier when you've got it in all of those ad groups. Next, tips.

Ads 64

Ads Ad Copy Keywords Agency 64

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. If you’re new to AI, here’s how it works: The user types a command, known as a prompt , into the text window of an AI program, and within a few seconds the AI completes the task.

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Copywriter Copywriting Script Marketing Copy 122

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. You’re not alone.

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Creativity Landing Page Ads Lead Generation 110

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. That means they have figured out which keywords, ads, and landing pages work and do not work in your market. So let’s get down to it.

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Landing Page Advertising Keywords Ads 143

Ashleyn Writes

JANUARY 10, 2025

Why I love it: Its great for brainstorming headlines, button text, social proof placement, pricing layouts, and more. Use it for landing pages, headline ideas, or even ad copy. I added this & liked my results] For context, [give details on how you work, ex. THEN, ENTER THIS: Great!

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Copywriter Copywriting Script Landing Page 130

Neil Patel

DECEMBER 4, 2020

When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. Google wants to send people to high-quality results, and if your ad achieves this, it’s more likely to be favored by the search engine’s algorithm. billion searches per day. billion searches per day.

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Marketing Advertising Landing Page Ads 127

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? Explore Creativity. Written Content Creation.

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Copywriter Copywriting Freelance Content Creation 105

Grammarly

JULY 28, 2023

AI writing is when a human user asks a program built with artificial intelligence (AI) to generate text based on specific details. We’ll cover everything from what AI-generated text is to why prompts are crucial to the process. Also, specify how long you want it; AI writing assistants can be a little “wordy” when they generate text.

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Writing Ad Copy Text Copy 98

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. You can visit the homepage and type in a competitor’s website (completely free) and immediately get information regarding organic keywords and rank, ad keywords, and traffic. SpyFu – A Tool for Keyword and Ad Monitoring. month to $399.95/month.

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Keywords Agency Social Media Ad Copy 145

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. The main caption is the highlighted text that appears beneath the headline. Confidence.

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Copy Copywriter Copywriting Writing 130

Jane Friedman

APRIL 19, 2023

You write that ChatGPT can “streamline your writing process and progress by generating text quickly, reducing the time spent typing or brainstorming.” I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Back to your experiences with it.

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Creativity Ad Copy Copy Writer 145

Neil Patel

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. Again, there are pros and cons to this as well.

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Ads Keywords Text Promotion 104

Neil Patel

AUGUST 10, 2021

Take the aspects you like, and improve on them by adding your own touches ( this is how we keep track of our competitors in online marketing.). In fact, the human brain processes visual information 60,000 times faster than any text. Or, like in non-fiction, do bold-colored, imageless covers with large text dominate the leaderboard?

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Marketing Social Media Sales Publisher 143

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. Create more AI-narrated audiobooks.

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Creativity Ad Copy Text Government 98

Neil Patel

JUNE 29, 2021

For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. Keep in mind that Google Ads have a 100 percent ROI , but that does require you to understand how to do it right.

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text.

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Social Media Keywords Advertising SEO 133

Neil Patel

APRIL 22, 2021

His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

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Landing Page Lead Generation Persuasion Copy 145

Neil Patel

NOVEMBER 3, 2021

There are different types of data labeling, including: image video audio text. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For price optimization, this will largely be text and images. For example, analyzing a photograph and labeling it with the contents of the image.

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Marketing Healthcare Utilities Finance 125

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). To make your text crisp, you can remove unnecessary words or punctuation. Copywriting. The concept of “copywriting” is still misunderstood by many. Social media Posts.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Paid ads are a great way to gain traction, especially for a new Ecommerce store. Create Engaging and Targeted Paid Ad Campaigns. Craft personalized ad copy.

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Landing Page Social Media Sales SEO 142

Content Marketing Institute

OCTOBER 25, 2017

My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. pewresearch Click To Tweet.

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