Neil Patel

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. Then you’re in luck.

Advertising 92

Advertising Agency Ads Creativity 92

Neil Patel

AUGUST 6, 2021

If you have the budget, one of the easiest ways to boost your SEO is to hire an agency to take care of it for you. Besides freeing up your time to run your business, hiring an SEO agency has the advantages of: Access to the right tools, resources, and human resources. No budget for an SEO agency? Craft personalized ad copy.

Landing Page 142

Landing Page Social Media Sales SEO 142

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Copywriting. Purpose: .

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

APRIL 5, 2023

In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Go to the destination URL and analyze the ad creative. Of course, you don’t want to swipe someone’s entire ad.

Social Media 133

Social Media Keywords Advertising SEO 133

Intergrowth

NOVEMBER 14, 2022

PPC = Pay Per Click Advertising. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) TL;DR: any initiatives that help you rank higher in search engines (combines SEO and any form of paid search advertising, such as Google Ads or Bing Ads).

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Express Writers

JUNE 14, 2024

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Neil Patel

APRIL 28, 2021

You could humanize your PPC ads by better understanding buyer intent and using: Google’s “related searches” feature a keyword tool including specific, relevant keywords and long-tail keywords. Alternatively, work with an agency that can complete the task for you. Humanize your PPC ads with images. Use Images. Use Social Media.

Ads 81

Ads Creative Director Storytelling Advertising 81

Credible Content

MAY 29, 2023

Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. Why are single-keyword ad groups so special?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 7, 2021

A marketing executive may want to become a thought leader to attract more clients to their agency. As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. Unlike most paid ads, his ad copy is quite long. Tony Robbins.

Ads 116

Ads Marketing Brand Awareness Education 116

Moz

NOVEMBER 8, 2020

Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. And that’s just on the SERP. Think about it as a giant megaphone broadcasting a message.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Copywriter Collective

JANUARY 24, 2023

The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. Copywriting, What Is It?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Make a Living Writing

APRIL 18, 2023

Whether they worked at some of the most famous ad agencies in the world, have an impressive client roster, or something else, you know they know what they are talking about. Ogilvy on Advertising is the book for anyone who not only wants to be a copywriter, but wants to work in advertising in general.

Copywriter 107

Copywriter Copywriting Copy Persuasion 107

Content Hacker

DECEMBER 15, 2022

Content Planning & Ideation for Agencies. Brad Lewis, marketing expert, founder of the Limitless Agency, and member of the Blueprint Community (an amazing community I teach in – join here using my affiliate link and get a free class) , had an amazing use case for ChatGPT. The squares circled in red were human-generated copy.

Copywriter 104

Copywriter Copywriting Writing Copy 104

The Creative Penn

APRIL 24, 2023

Why is publicity still useful in an age of pay-per-click direct advertising? They couldn't afford a PR agency that charges four figures a month, five figures a month. So obviously, swanky PR agencies, of which I was a part of a while ago, will subscribe to these super expensive databases which throws up hundreds of journalists names.

Marketing 98

Marketing Publisher Publishing Publishing 98

Backlinko

DECEMBER 19, 2024

If youd like to continue using it after the trial period is over, youll need to opt for one of the paid plans: Individual ($59/month) Team ($119/month) Agency ($479/month) Best Competitor Backlink Analysis Tools 4. To check out the copy theyre using for their ads, visit the Ads Copies tab.

Landing Page 98

Landing Page Social Media Ad Copy Keywords 98

Backlinko

MARCH 26, 2025

Take digital marketing agency Turn Key Lead, for example. They reduced a mortgage bank client’s cost per conversion in Google Ads by 30% in seven days. Keyword cost is the amount you pay to advertising platforms (like Google Ads) when someone clicks on your ad. Finally, click the Ads Copies tab.

Keywords 75

Keywords Landing Page Healthcare Ad Copy 75

Backlinko

MAY 14, 2024

But a consulting agency might only dedicate 5% of its budget to marketing. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn. Paid Advertising PPC (pay-per-click) advertising is a form of online advertising where you pay every time a user clicks one of your ads.

Marketing 113

Marketing Social Media Keywords Engineering 113