Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Take a look at these ads for companies offering digital transformation. Target the Right Audience.

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Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

OCTOBER 14, 2021

Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. Here’s how.

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Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

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Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 11, 2021

Budget plays a role here but ad quality and relevance are ultimately the most important factors. If Google decides that your ad isn’t relevant to the audience you’re targeting, Google won’t display your ad high enough and you will end up with low impressions and poor performance. That’s a high-performing ad.

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Ads Management Landing Page Ad Copy 144

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. Don’t Advertise Misleading Products. Anything else is dishonesty.

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Ad Copy Landing Page Advertising Ads 120

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

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Agency Landing Page Consulting Advertising 144

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

MAY 24, 2021

Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 Concentrate on Ad Targeting.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

OCTOBER 7, 2021

See how your audience responds to it. When marketing without cookies, you need to know who your audience is. Post simple polls in community forms to get a broad view of audience interests. Use Contextual-Based Advertising. That’s where contextual advertising comes in. Instead, try one or two approaches first.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. There’s no set cost for Facebook Ads, either.

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Marketing Social Media Advertising Ads 145

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. He also sold products through direct mail advertising (just like these days we send email marketing campaigns).

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Copy Copywriter Copywriting Writing 130

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

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Landing Page Keywords Ads Ad Copy 142

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 117

IT Ad Copy Keywords Landing Page 117

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 15, 2021

How much do Instagram ads cost to run? Is Instagram advertising suitable for your business? Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. 12 Factors That Affect the Cost of Instagram Ads. per 1000 impressions.

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Ads Social Media Advertising Ad Copy 104

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

APRIL 9, 2021

You’ll essentially be able to optimize the campaign and focus on a more narrow audience. For example, they have several different types of insights: people, industry, advertising, and talent. We need to understand our audience at a granular level; what makes them purchase, move, mad, sad, or happy? LinkedIn Advertising Insights.

Banking 125

Banking Social Media Advertising Healthcare 125

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. For example, if you sell anti-aging cream, you have a very clear audience who would be interested in that product. Paid Advertising. You should know how much you need to spend to acquire a customer.

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads?

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Ads Sales Banking Advertising 110

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. 5 Methods to Convert Paid Ad Leads.

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Ads Landing Page Social Media Copy 142

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

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Ads Brand Awareness Keywords Digital Marketing 139

The Hoth

JANUARY 25, 2024

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. They’re also marked with a sponsored tag, letting searchers know that they are indeed paid advertisement spots.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

APRIL 27, 2021

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. PPC advertising doesn’t exist in a vacuum.

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Agency Landing Page Digital Marketing Ads 133

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

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Copywriter Copywriting Script Marketing Copy 122

Ashleyn Writes

FEBRUARY 16, 2022

Podcasters, journalists, bloggers, editors, PR contacts … they’re all looking out for #1—THEIR audience. They painstakingly built & earned that audience. In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. WHAT IS ADVERTISING? And it’s ok! As they should.

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Media Copy Advertising Creativity 147

ProBlogger

OCTOBER 31, 2016

If a certain age group outperformed the others then you might want to only target that age group with your next ads. Conversely, if you really want to target a certain age group and they weren’t clicking on your ad then you might decide to try a different image or different ad copy to try and get them to engage.

Advertising 55

Advertising Ad Copy Ads Management 55

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MAY 12, 2021

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. This approach is risky as you may not get enough customers to cover the cost of advertising.

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

Neil Patel

OCTOBER 26, 2020

Log Into Amazon Ads Campaign Manager. Once you log onto Amazon Advertising , choose an ad type: Sponsored Products or Lockscreen Ads. Choose Your Products for Amazon Ads. What items resonate with your audience? Take your time choosing the focal point for your ad. Every promotion starts with a product.

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Ads Ad Copy Electronics Keywords 119