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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. That’s because most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics.

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Paid Advertising in 2024: What it is (& How it Works)

Smart Blogger

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

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20 Buzzword Ideas for Your PPC Campaigns

Neil Patel

Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Create multiple ads with buzzwords that all point to one relevant landing page. What Is a Buzzword?

Ad Copy 137
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145
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How To Use Local Search Marketing to Attract More Customers

Neil Patel

What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). This is one of the best ways to use local search marketing. Let’s find out.

Marketing 133
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Neil Patel

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. What are you trying to achieve with your marketing efforts? Here are some of the most popular: Content Marketing.

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A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

Promotion 111