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Why You Should Learn From A Copywriting Book Like mentioned in the intro of this article, there are a ton of ways to learn copywriting. You could go back to school, take an online course, watch videos on YouTube, do some freelancecopywriting work , and so on.
For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. The average copywriter salary in the United States is around $56,528 per year, but the potential is far higher. As a freelancecopywriter, you’re in control.
Now let’s look at how copywriters may use this formula in advertisements. FAB Example “Our noise-canceling earplugs ( FEATURE ) block out 80% of noise ( ADVANTAGE ), so you can finally get a decent night’s sleep.” ( BENEFITS ) You can use this formula to write copy of different lengths, from a single sentence to a long sales letter.
The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard adcopy sound so exciting. The history of copywriting goes way back to 1477.
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