Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter? The same goes for emails.

Landing Page 144

Landing Page IT Copy Sales Copy 144

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. They know they’ll get exactly what the brand promises in its ads.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. How Old is Generation X?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. Think about the buyer’s journey as you write your ads.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

OCTOBER 14, 2021

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

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Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. A click happens when someone sees your ad and then clicks it.

Ads 144

Ads Management Landing Page Ad Copy 144

Melanie Saxton

MARCH 5, 2023

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting! The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities?

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. Let’s find out. Turn on Google Analytics 4. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. Luckily for you, I’ve got plenty of tips that can help.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

MAY 24, 2021

Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 What Is Click Fraud? Click Fraud by Competitors.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). When you introduce local paid ads to your strategy, you’re taking that a step further. What is local search marketing? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. He also sold products through direct mail advertising (just like these days we send email marketing campaigns).

Copy 130

Copy Copywriting Copywriter Writing 130

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

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Agency Landing Page Consulting Advertising 144

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Ads 145

The Hoth

JANUARY 25, 2024

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. They’re also marked with a sponsored tag, letting searchers know that they are indeed paid advertisement spots.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MAY 12, 2021

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. What Does It Mean to Have Ads in Multiple Locations? Steps to Run Ads in Different Locations.

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

MARCH 15, 2021

Is Instagram advertising suitable for your business? 12 Factors That Affect the Cost of Instagram Ads. Ready to move past building your Instagram following and try advertising? You’ll want to understand the platform and your advertising options as you consider costs. How much do Instagram ads cost?

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

OCTOBER 26, 2020

I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Rather than patiently waiting for customers to find them, companies use Amazon ads to get seen right now.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit.

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Copywriter Copywriting Writing Script 143

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

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Agency Landing Page Digital Marketing Ads 133

ProBlogger

OCTOBER 31, 2016

If a certain age group outperformed the others then you might want to only target that age group with your next ads. Conversely, if you really want to target a certain age group and they weren’t clicking on your ad then you might decide to try a different image or different ad copy to try and get them to engage.

Advertising 55

Advertising Ad Copy Ads Management 55

Neil Patel

APRIL 9, 2021

For example, they have several different types of insights: people, industry, advertising, and talent. It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. LinkedIn Advertising Insights. As marketers, we live and thrive with the data. LinkedIn People Insights.

Banking 125

Banking Social Media Advertising Healthcare 125

Neil Patel

APRIL 27, 2021

If you’re not entirely sure but want to give it a shot, running ads outside of the country might prove to be lucrative if you can get past the hurdles to developing a successful ad campaign. Before you advertise a specific product somewhere, make sure the country spends money in a way that aligns with whatever it is you’re selling.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Customer Acquisition Versus Lead Generation.

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Offer Immediate Value.

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Ads Sales Banking Advertising 110

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy.

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Ads Brand Awareness Keywords Digital Marketing 139