Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

Agency 144

Agency Landing Page Consulting Advertising 144

Neil Patel

JUNE 22, 2021

You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Static image ads are ideal for driving traffic to your website. Create Your Facebook Ad. Once you’re happy with the ad, click the “Publish” button to go live.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

OCTOBER 26, 2020

For any product you sell, you must complete a quick eligibility check before creating your ad. If you’re selling a product no one else offers (like a self-published book), this step is a snap. Log Into Amazon Ads Campaign Manager. Once you log onto Amazon Advertising , choose an ad type: Sponsored Products or Lockscreen Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.

Copywriting 143

Copywriting Copywriter Writing Script 143

Backlinko

FEBRUARY 19, 2024

Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising. Here’s why: The first website is focused on advertising, so their audience is interested in learning about advertising. They want to attract people interested in “online marketing strategies.”

Ad Copy 106

Ad Copy Landing Page Social Media Keywords 106

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. PPC advertising doesn’t exist in a vacuum.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Do you want them to download resources you publish?

Ads 142

Ads Landing Page Social Media Copy 142

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Google Ads (formerly known as Google AdWords) is the best-known SEM platform.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 5, 2023

Feedly How can you see what your competitors are publishing? This convenient tool gathers information in one place, enabling you to: Track competitors’ content marketing strategies and get instant updates when they publish new content. Keep an eye out for the top-performing ads. Organize your feeds on one platform.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. Chloe Gong is an NYT bestselling author who has only recently published her first book. Author Website.

Marketing 143

Marketing Social Media Sales Publishing 143

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 8, 2021

If you’re over throwing money at ads and not seeing your conversion rates improve, Facebook Creative Hub could be the answer to your woes. The platform is incredibly powerful for finding strategies the top brands are using and implementing them into your creative before you hit publish. Share Ad Mock-Up With Your Team.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Copywriting. Purpose: .

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Content Marketing Institute

NOVEMBER 7, 2017

I’m sure you’re familiar with the standard formats used in paid advertising – banner ads, sponsorship deals, paid product placement, and the like – and you can certainly use these techniques to promote your content just as you would a product or service. Native advertising. . Click To Tweet. Image source.

Promotion 111

Promotion Content Social Media Advertising 111

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publishing 98

Neil Patel

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. Then you’re in luck.

Advertising 92

Advertising Agency Ads Creativity 92

Neil Patel

APRIL 12, 2021

Rethink the Need for Advertising. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Publish those testimonials on your site. Above all, you’ve got to understand and publish the kind of content that your target audience wants most of all.

Retail 141

Retail Marketing Landing Page Copy 141

Express Writers

JUNE 14, 2024

She offers practical advise for publishing content that makes an impact, along with the secrets behind content that helps bring businesses to authority status. Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Neil Patel

AUGUST 6, 2021

Choose and understand the platform you’re advertising on and follow best practices. Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.) Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads. You must adopt an omnichannel approach to advertising.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Creative Penn

DECEMBER 30, 2022

I launched the book direct on my Shopify store, CreativePennBooks.com and sold it exclusively direct for a month before publishing it wide. Yes, creatively, because I am much happier about advertising the early books in the series now. I also wrote and published two short stories. Click here to buy it direct from me.

Creativity 98

Creativity Pharmaceutical Projects Sales 98

Content Hacker

JUNE 30, 2023

Use Paid Advertising to Sell Your Online Courses 8. Don’t yet know how you’ll create and publish content that will earn traffic, leads, and ultimately clicks on those blog CTAs? Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Market Your Course Effectively 5.

Blogging 80

Blogging Blog Collaboration Banking 80

Smart Blogger

NOVEMBER 13, 2023

In this case, publishing in-depth guides on photography techniques or reviews of the latest cameras can establish your expertise and draw photography enthusiasts to your course. Paid Advertising Utilizing paid advertising , like Google Ads, can help you target those actively searching for courses in your niche.

Social Media 67

Social Media Utilities Education Digital Marketing 67

BKA Content

JANUARY 19, 2023

Cons: PPC advertising is expensive! You have to spend a lot of money to “dial in” your campaigns by testing ad copy, images, videos, and call to action verbiage. You have the ability to target specific keywords, audiences, interests, and behaviors depending on the platform you use. PPC is a flash-in-the-pan strategy.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

ProBlogger

JUNE 21, 2016

And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers.

Ads 34

Ads Ad Copy Management Advertising 34

ProBlogger

MARCH 20, 2016

Furthermore, publishing extremely long posts gives us more talking points and more ground to promote on social media. For example, one easy way to write your ad copy on FB is by using this formula: Stop being stuck in [blank]! Here’s an Ad set I ran to promote our blogging guide ( this page ). Get [solution].

Blogging 35

Blogging Blog Social Media Ads 35

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter.

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

JANUARY 20, 2021

There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Let me explain.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

OCTOBER 15, 2024

Facebook Ads Manager Pay Range $1,000 – $2,000 per client per month Required Experience & Education No formal education required Experience creating Facebook Ads is a must (but can be learned) Job Description Most companies know that Facebook Advertising is a great way to generate leads and customers.

Proofreader 83

Proofreader Education Freelance Social Media 83

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? An entire industry has grown up around Search Engine Optimisation and advertising for the various sites we all use, including services for authors like Publisher Rocket , which many indie authors use for Amazon keywords.

Keywords 98

Keywords Advertising Text Engineering 98

Make a Living Writing

APRIL 18, 2023

Whether they worked at some of the most famous ad agencies in the world, have an impressive client roster, or something else, you know they know what they are talking about. Ogilvy on Advertising is the book for anyone who not only wants to be a copywriter, but wants to work in advertising in general.

Copywriting 108

Copywriting Copywriter Copy Persuasion 108

Content Hacker

DECEMBER 15, 2022

Now, I wouldn’t just blindly publish on these topics. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. In this campaign specifically, I tested 100% AI-written copy against my own. The squares circled in red were human-generated copy.

Copywriter 104

Copywriter Copywriting Writing Copy 104

The Creative Penn

APRIL 24, 2023

Why is publicity still useful in an age of pay-per-click direct advertising? So I didn't know anything about self-publishing. I kind of stumbled upon this whole amazing world of self-publishing, and how you can actually be in charge of your career and your author career. Halima Khatun shares her valuable tips and experience.

Marketing 98

Marketing Publishing Publisher Publishing 98

The Creative Penn

FEBRUARY 5, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. She is also adjunct professor in MA, PR & Advertising at the American International University of London. So welcome to the show, Isabelle.

Brand 98

Brand Social Media Publisher Publishing 98

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Matthew: Sure. Lori, who as you said, is an author.

Ads 52

Ads Marketing Sales Retail 52

ProBlogger

DECEMBER 2, 2013

Each to their own – but here are a few reasons you might consider using PPC advertising for your blog: Instant traffic: As soon as your site goes online you can drive traffic to it. Advertising Blog Promotion' Some people point blank refuse to use PPC because they don’t like the idea of paying per click or impression.

Blogger 44

Blogger Editorial Advertising Social Media 44

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Er, gotta add to that a good advertising, plus that we want readers to ACT (not literature). Everyone who has a website is a publisher, so think like a publisher. A coffee mug, a book, some papers, a picture on the wall, your calendar, pens… Just a bunch of normal, everyday stuff.

Copy 52

Copy Freelance Copywriter Copywriting 52

Buffer

JANUARY 7, 2025

But OpusClip streamlines the process by using AI to turn long-form videos into shorter clips that are ready to be published on social media. Built specifically for creators, beehiiv helps you write and edit newsletter content, making it easier to maintain a consistent publishing schedule. The cool thing is you get a lot of control.

Marketing 113

Marketing Social Media Script Media 113