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Digital Media Assistance

Melanie Saxton

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting! The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities?

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.

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How to Copywrite With AI

Grammarly

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements. AI copywriting: Hey, TikTok!

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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Video Scripts If you were asked to think of your favorite YouTube content, and the reasons why you enjoy them, it probably wouldn’t take long to list out some examples of why you love those videos so much. After all, a video script isn’t going to be read by your audience.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

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25 Best Books To Help You Learn Copywriting

Express Writers

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.

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How Generative AI Search Will Impact Book Discoverability In The Next Decade

The Creative Penn

The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Advertisers can leverage this to create more targeted campaigns that resonate with individual users, potentially increasing engagement and conversion rates. It can do so much for you — just ask.