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My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting! The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities?
This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online adcopy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.
Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements. AI copywriting: Hey, TikTok!
Video Scripts If you were asked to think of your favorite YouTube content, and the reasons why you enjoy them, it probably wouldn’t take long to list out some examples of why you love those videos so much. After all, a video script isn’t going to be read by your audience.
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.
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For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling adcopy designed to sell products or services. Write often, and in different styles to build versatility.
Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. Predis.ai: Generate ad images and videos Source: Predis.ai
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