Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Melanie Saxton

MARCH 5, 2023

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting!

Digital Media 130

Digital Media Media Script Ad Copy 130

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. As such, there are lots of new considerations to take into account when comparing SEO and PPC that didn’t exist just one year ago. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

The Hoth

JANUARY 25, 2024

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Additionally, CTR can offer valuable competitive insights for both PPC and SEO strategies.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

Agency 144

Agency Landing Page Consulting Advertising 144

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.

Copywriter 143

Copywriter Copywriting Writing Script 143

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. In digital AI copywriting, it’s especially important to mention any SEO keywords you’re targeting specifically, or perhaps even ask the AI to suggest some for you. To the dismay of writers like myself, AI is great at copywriting!

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. He also sold products through direct mail advertising (just like these days we send email marketing campaigns).

Copy 130

Copy Copywriting Copywriter Writing 130

Neil Patel

AUGUST 6, 2021

Have Great SEO to Attract Organic Traffic. Paid ads are a great way to gain traction, especially for a new Ecommerce store. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. Learn SEO and Take a DIY Approach.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. PPC advertising doesn’t exist in a vacuum.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Paid Advertising. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Credible Content

MAY 29, 2023

Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Copywriting. Purpose: .

Copywriter 94

Copywriter Copywriting Electronics Writing 94

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. This could be a city, state, zip code, neighborhood, or a custom local radius.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Freelance Writing Jobs

JANUARY 22, 2023

It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. PPC Ads PPC advertising, or Pay-Per-Click advertising, is a method of marketing in which companies promote an ad online and pay a fee each time a consumer clicks on the ad itself.

Writing Style 90

Writing Style Script Landing Page Writing 90

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 79

Copywriter Copywriting Persuasion Ad Copy 79

Express Writers

JUNE 14, 2024

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Moz

NOVEMBER 22, 2018

In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. Hire me for your SEO."

SEO 55

SEO Keywords Copy Ad Copy 55

Make a Living Writing

APRIL 18, 2023

1 – Ogilvy on Advertising by David Ogilvy When it comes to learning about copywriting, you should always start with one of the first men who pioneered copywriting as we know it, David Ogilvy. Ogilvy on Advertising is the book for anyone who not only wants to be a copywriter, but wants to work in advertising in general.

Copywriter 107

Copywriter Copywriting Copy Persuasion 107

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. That’s SEO copywriting doing its magic. But what exactly is copywriting?

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Smart Blogger

OCTOBER 15, 2024

Facebook Ads Manager Pay Range $1,000 – $2,000 per client per month Required Experience & Education No formal education required Experience creating Facebook Ads is a must (but can be learned) Job Description Most companies know that Facebook Advertising is a great way to generate leads and customers.

Proofreader 83

Proofreader Education Freelance Social Media 83

Moz

DECEMBER 14, 2020

But you can uncover even more by doing things like conducting a competitive analysis of other sites, advertising messaging, advertising spend, and content creation. Advertising. Advertising is always one of the first areas I look to when testing. Use your advertising as a way to learn and inform other marketing efforts.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. SEO Knowledge : The ability to apply SEO principles in copywriting is key. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings.

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

ContentWriters

NOVEMBER 9, 2022

What is the Purpose of A/B Testing for Marketers and B2b advertising? You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. If you work in SEO, you know that the world of Google rankings is always changing. A/B testing can be used to test anything on your website.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Moz

NOVEMBER 8, 2020

Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

The Hoth

FEBRUARY 2, 2023

The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Smart Blogger

MAY 31, 2023

Let’s start by breaking down the main categories of digital channels: social media marketing content marketing email marketing Search Engine Optimization (SEO) Each has its unique advantages, audience, and communication style. SEO is a fundamental part of digital marketing. Is your SEO strategy driving the desired traffic?

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

ProBlogger

DECEMBER 2, 2013

The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. Each to their own – but here are a few reasons you might consider using PPC advertising for your blog: Instant traffic: As soon as your site goes online you can drive traffic to it. You can’t do that with SEO.

Blogger 44

Blogger Editorial Advertising Social Media 44

Smart Blogger

JULY 11, 2023

It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. Well, not quite.

Engineering 51

Engineering Landing Page Marketing Construction 51

Smart Blogger

JULY 13, 2023

Now, here’s a common question that pops up… How are SEM tools different from SEO tools? While SEO focuses on organic traffic, SEM tools are turbo-charged with features to handle both organic and paid traffic. Google Ads Editor Google Ads Editor acts like a turbo-charged word processor for your ad campaigns.

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

Neil Patel

JANUARY 20, 2021

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Wouldn’t we be better off focusing on Facebook ads ? But here’s the deal: You can just as easily spend a fortune on Facebook ads and see no return. Absolutely. Yes and yes.

Social Media 145

Social Media Persuasion Promotion Ads 145