The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. Think about the buyer’s journey as you write your ads.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Melanie Saxton

MARCH 5, 2023

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting!

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

MAY 24, 2021

Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 What Is Click Fraud?

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

OCTOBER 7, 2021

An upgraded version of Universal Analytics , Google Analytics 4 supports both app and website-based tracking. It helps if you use both formats (app and website), as most businesses do today. If you’ve ever run online advertising campaigns, you know the best way to get effective results is to target your ads to specific audiences.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 11, 2021

Ideally, you want as many clicks as possible but if your ad isn’t getting clicks, you may want to rethink your copy or ad targeting. The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. That’s a high-performing ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC Real Estate Marketing Trends.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

Agency 144

Agency Landing Page Consulting Advertising 144

Neil Patel

APRIL 14, 2021

Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch. There is no point in advertising on keywords no one is searching. Can I afford to advertise on the keyword ?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

OCTOBER 26, 2020

.” A sponsored brand banner for WaterWipes starts the page, but Seventh Generation has an ad down below. Sponsored Display Amazon Ads. With these ads, you can feature just one product and appear on websites Amazon owns or has a relationship with. Sponsored Brand and Sponsored Product ads both appear on Amazon.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

JUNE 22, 2021

You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Static image ads are ideal for driving traffic to your website. Create Your Facebook Ad. Once you’re happy with the ad, click the “Publish” button to go live.

Marketing 145

Marketing Social Media Advertising Ads 145

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 116

IT Ad Copy Keywords Landing Page 116

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Backlinko

FEBRUARY 19, 2024

Example: You and your competitor both run travel websites. Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising. Here’s why: The first website is focused on advertising, so their audience is interested in learning about advertising.

Ad Copy 106

Ad Copy Landing Page Social Media Keywords 106

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter?

Landing Page 144

Landing Page IT Copy Sales Copy 144

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Any form of writing used in marketing is considered copy , from the text on a website page to a video script.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

APRIL 9, 2021

For example, they have several different types of insights: people, industry, advertising, and talent. It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. LinkedIn Advertising Insights. You’ll copy a small snippet of code and put it on your website.

Banking 125

Banking Social Media Advertising Healthcare 125

Neil Patel

APRIL 5, 2023

However, verified website owners can get free access to a comprehensive set of Webmaster Tools , including backlink analysis. Type in a website of your choice. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Let’s see it in action.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. These days, chatbots are built into many websites.

Ads 142

Ads Landing Page Social Media Copy 142

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. someone clicks through to your website). then this post is for you!

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Use Reddit as a Customer Research Tool.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Paid Advertising. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Credible Content

MAY 29, 2023

Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? SEO is called organic because it can deliver traffic to your website organically. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

NOVEMBER 3, 2021

A few examples of common algorithms include search query results and sort and filter features on an e-commerce website. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements.

Marketing 125

Marketing Healthcare Utilities Finance 125