Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Take a look at these ads for companies offering digital transformation. Target the Right Audience.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. This is the bread and butter of a Google ads specialist.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 14, 2021

Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. Here’s how.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. Identify/Research Your Target Audience. What does your target audience want? Don’t know where to start? Create a Buyer Persona.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. Tailored Audiences. One of the best features of Twitter advertising is that you can create tailored audiences by targeting people who follow influencers in your niche. Here’s a brief overview of each: 1. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

Copywriter 96

Copywriter Copywriting Ad Copy Landing Page 96

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. Why should you customize ads for a Generation X target market? However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

AUGUST 5, 2021

On Instagram, polling stickers in Story Ads increased the number of three-second video views in 9 out of 10 campaigns. The insights you gain from your audience can also strengthen your ads, help you stand out from the competition, and potentially increase your sales. How to Use Polls in Your Snapchat Ads Strategy.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Smart Blogger

MAY 25, 2023

This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. The best way to keep your audience reading is by jumping straight into the content promised by your headline. Write for Your Audience. You need to write with your specific audience in mind. Craft a Compelling Headline. Be Engaging.

Writing 145

Writing Content Copy Copywriting 145

Neil Patel

JANUARY 19, 2022

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. By marketing specifically to a local audience, you’re increasing the likelihood of driving in customers who will do business with you. Advantages of Local Search Marketing. Leapfrog the Competition.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form. With off-site tests, you’re probably testing either an ad or a sales email. Conclusion.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 116

IT Ad Copy Keywords Landing Page 116

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. They painstakingly built & earned that audience. And it’s ok!

Media 147

Media Copy Advertising Creativity 147

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. See how your audience responds to it. Instead, try one or two approaches first. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

MARCH 23, 2021

If you are online, you might choose all countries and territories, but there’s likely a smaller audience you can target. If you’re advertising in a foreign country, pick ‘English’ as the language, so that you’re still showing your ads to people who find them relevant. Choose Your Audience. Now it is time to create your ad.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. 5 Methods to Convert Paid Ad Leads.

Ads 142

Ads Landing Page Social Media Copy 142

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 18, 2020

Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Extensive industry knowledge.

Agency 144

Agency Landing Page Consulting Advertising 144

Neil Patel

OCTOBER 26, 2020

Choose Your Products for Amazon Ads. What items resonate with your audience? Take your time choosing the focal point for your ad. Now we’re into the nitty-gritty of ad development. The first is custom, where you write concise product copy for the ad. Every promotion starts with a product.

Ads 119

Ads Ad Copy Electronics Keywords 119

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. The organic search results appear below the paid ads, and they’re ranked according to their quality and relevance to the search query.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

AUGUST 25, 2020

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 15, 2021

Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Video ads had a higher CPC than image ads, and clear copy with a CTA had a lower cost than copy written without a CTA. Statista reports 33 percent of U.S.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 12, 2021

If you persuade an influencer that your product or service is worthwhile and relevant to their audience, they’ll share it with their followers. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way.

Retail 141

Retail Marketing Landing Page Copy 141

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. In present times, it plays a big role in enlightening audiences about the business’s products. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? Well-done branding builds trust with consumers and appeals to businesses’ target audiences, creating long-term relationships with customers. Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105