Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. For starters, Reddit can drastically increase your audience exposure. These ads are ideal for large companies with large budgets.

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Ads Sales Banking Advertising 110

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Take a look at these ads for companies offering digital transformation. Target the Right Audience.

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Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. higher ROI with Snap Ads and 35 percent more bookings than other platforms. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. Marriot Bonvoy had a 3.4x

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Ads Landing Page Brand Awareness Social Media 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Here’s a brief overview of each: 1. Consideration.

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Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. Identify/Research Your Target Audience. What does your target audience want? Don’t know where to start? Create a Buyer Persona.

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Ads Ad Copy Advertising Social Media 126

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You don’t need to spend hours brainstorming the perfect tagline, product description, or social media copy.

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Copywriting Copywriter Ad Copy Landing Page 96

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Test One Responsive Search Ad Per Audience Group.

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Ads Ad Copy Copy Keywords 140

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. Why should you customize ads for a Generation X target market? However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

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Ads Ad Copy Advertising Social Media 127

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test. For paid tools, consider Optimizely. Conclusion. and Optimizely.

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Landing Page IT Copy Sales Copy 144

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. The ad type you choose depends largely on your campaign goal. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences. With over 2.74

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Marketing Social Media Advertising Ads 145

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Ads Landing Page Advertising Social Media 142

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

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Ads Ad Copy Electronics Keywords 119

Neil Patel

JUNE 8, 2021

The best way to keep your audience reading is by jumping straight into the content promised by your headline. Write for Your Audience. You need to write with your specific audience in mind. If I tried to write for all those possible audiences, I’d likely not hit the mark for any of them. Narrow Your Article’s Focus.

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Writing Content Copy Copywriting 145

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In order to get yourself that “best selling” tag, your best bet is to look away from the shops and start focusing on your audience. When you run social media adverts , you have the ability to get your book in front of this massive audience.

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Marketing Social Media Sales Publisher 143

Neil Patel

JANUARY 19, 2022

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. By marketing specifically to a local audience, you’re increasing the likelihood of driving in customers who will do business with you. Advantages of Local Search Marketing. Just don’t do it.

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Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. To stay with the fishing pole example, I’ll pick “sales.” Choose Your Audience. Then, select your goal.

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Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Understand Your Audience. Personalized experiences are essential in driving return sales. How do you do that?

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Landing Page Social Media Sales SEO 142

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

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Ad Copy Landing Page Advertising Ads 120

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Words with more than one meaning can make your ad memorable when used well. Emotional Effect.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s hard to tell.

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Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

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Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 15, 2021

Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. If you’re aiming to target people who are a little lower in the sales funnel and a bit closer to converting to customers, you may want to focus on CPC or CPA.

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Ads Social Media Advertising Ad Copy 104

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience. As a result, it can enhance sales outcomes.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

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Persuasion Communication Copywriting Copywriter 130

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Or drive traffic to help increase ad revenue.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 30, 2023

Poor Targeting One of the main reasons marketers fail with Facebook Ads is that they fail to target their ads properly. Facebook allows you to create a custom audience, but many people don’t realize this. So, knowing how to target your ads to a custom audience is important. That tool is called Audience Insights.

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Ads Landing Page Advertising Copy 113

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. 5 Methods to Convert Paid Ad Leads.

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Ads Landing Page Social Media Copy 142

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

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IT Ad Copy Keywords Landing Page 116

Neil Patel

DECEMBER 4, 2020

With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. To do this, start by understanding your target audience. Think about your audience and write out a list of all the ways they might search for your business. PPC campaigns aren’t usually difficult to set up.

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Marketing Advertising Landing Page Keywords 127

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Who creates ad copy to entice consumers? Well-done branding builds trust with consumers and appeals to businesses’ target audiences, creating long-term relationships with customers. Get Steady Work. Written Content Creation.

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Copywriting Copywriter Freelance Content Creation 105

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

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Brand Awareness Ads Keywords Sales 113

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

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Ads Advertising Copy Brand Awareness 136

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

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Writing Style Script Landing Page Writing 90

Neil Patel

JUNE 29, 2021

For example, if you sell anti-aging cream, you have a very clear audience who would be interested in that product. Your audience might be women ages 40+ who have a developed skincare routine but are looking for a little extra help. Your call-to-action (CTA) needs to be perfect once you know your audience and have traffic.

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Lead Generation Social Media Advertising Persuasion 132

Neil Patel

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. If you persuade an influencer that your product or service is worthwhile and relevant to their audience, they’ll share it with their followers. Know Your Audience and Talk to Them in Their Language.

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Retail Marketing Landing Page Copy 141