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For this post, I’m including screenshots from exactly what we send our CopyBank.Club subscribers, so you can get a taste of that. Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. Use it for landing pages, headline ideas, or even adcopy.
Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long adcopies that converted like crazy. There were less distractions when Joseph Sugarman wrote his copy.
As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landing pages email copyadcopy social media content All of this content helps these companies explain their products, attract customers, and informs them. And I’m not the only one thinking this.
Today, many AI-powered writing tools deploy GPT-3 to help users create adcopy, article titles, social media copy, blogposts, job descriptions, and more. This tool also has a long-form document editor, which is nice when you’re writing blogposts or articles. So let’s talk about that next.
Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blogpost to a short ad.
Getting traffic is easy with adcopy. Boosting your click-through rate requires improving adcopy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Improving your conversion rates? Not so much. The only problem?
Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.
Instead, diversifying your marketing efforts means experimenting with different formats (see the section above), changing the type of content you post (photos vs. videos), and occasionally cross-posting on different pages. Create Your Paid Ad Campaign Copy. Include Videos in Your Ad Campaigns.
Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, adcopy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blogposts, and more!
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. As you can generate a bunch of copy in seconds. Or even for free.
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It’s the catchy headline that draws you into a blogpost, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal.
For example, plenty of bloggers make money by renting ad space to Amazon. They plug products in blogposts with Amazon affiliate links , or they run ads alongside the text. Any Amazon ad that appears on a blog like this is a Sponsored Display ad. You can only do this for one product per ad campaign.
I also want to write the best books and blogposts that I can. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. ChatGPT tends to write kitschy copy like “Do you love a contemporary romance about second chances?
Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Every time a user clicks on one of your search ads, you’ll be charged the CPC fee – regardless of whether they convert.
However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.
Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blogpost, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Convince the reader how you can solve the problem.
In this blogpost, we’ll explore the world of AI-powered writing and discuss how you can use it to improve your writing skills. Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. But using AI for writing tasks can be daunting, especially if you’re new to the technology.
With AI copywriting tools, you can create engaging blogposts , compelling adcopy , and catchy social media content , often with more efficiency than a human copywriter might deliver. For instance, consider you’re working on a series of blogposts about AI advancements.
Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your adcopy and landing page are completely aligned.
The key things to analyze are: Content Types and Formats Identify the various kinds of content competitors create, like blogposts , videos , infographics , or podcasts. For example, blogpost formats may include how-to guides, listicles , or thought leadership articles. Do they use graphics or videos to drive clicks?
A thought leader could work with a marketing team to churn out high-quality blogposts, educational videos, and social media content. Why Should You Use Thought Leadership Marketing in Your Paid Ads? This is perfectly okay; paid ads don’t exist to exclusively sell your products and services. Be Genuine. Tony Robbins.
Text Ads LinkedIn text ads feature in banners and side tabs and are effective in helping you build solid leads with industry leaders. They are easy to design, and aside from targeting, you only have to focus on copy and images. When set up properly, text ads can deliver great results. Keep it simple!
Brainstorm a personal story that connects to your product or service and use it as the foundation of your adcopy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.
For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. Be sure to have your primary keyword in the headline and the adcopy to help Google match your ad with people’s search queries.
Facebook tends to favor video updates, causing media marketers to use more video blogpost content. You can also embed the video in a blogpost. It’ll make for a good multimedia experience for your blog audience and it can also increase the engagement on the Facebook post. Facebook Watch views top 1.25
Many tools have the ability to provide a detailed outline for a post within seconds. That way, you can take the AI-generated adcopy and pair it with your expertise, creativity, and insights. . From marketing copy to business emails, applications like Jasper AI (formerly Jarvis ) and Copymatic can handle them all with ease. .
While a blogpost about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. Will you create blogposts, ebooks, or courses? Can you use these ideas in other areas of your marketing, like paid ads? Identify New Niches.
The agency — which also specializes in web design and SEO — states on their site that they can write blogposts , eBooks, landing pages, adcopy, whitepapers, Amazon product descriptions and more. Premium blog services start at $12.95 The most basic package comes with a single 500-word blogpost.
They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.
So, they conducted a study over a period of 14 days, using the same ad for each audience: These were lead-based ads that were meant to capture emails via lead magnets. They offered deals to customers who had shown interest in their blogposts or services but weren’t ready to convert just yet.
If the campaign is generating little to no interest or traffic, it’s not worth copying. By only mimicking tactics that your competitors found success with, you’ll avoid wasting valuable time and resources by copying their failures. . Blogposting schema. Calculating Content Velocity . Article schema .
There are others, including: Google Product Listing Ads Google Shopping Ads Microsoft Advertising (Includes Yahoo and Bing). This kind of SEO content includes organic strategies like blogposts, web pages, and videos to appear in search results below paid ads. Off-site SEO includes link building and guest posts.
Another mistake is to create a Facebook ad split test with many variables, e.g., target audiences, ad creatives, and adcopies within a single experiment. For example, experiment with the ad creative first. Once you’ve discovered a winning creative, test the copy on the ad.
Here are a few ways: Display ads: Use display ads to give away free value. You want to give potential customers quick wins with blogposts, whitepapers, or e-books. It matches keyword-targeted ads to sites within the Google Display Network. How do you make people aware of your brand with PPC?
Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. is an AI content generator that’s ideal if you want to create blogposts and social media posts. You’ll never lose that much-needed adcopy again!).
If you’re in the content writing business, you will often be called upon to create a mix of write-ups from blogposts, product descriptions to web copies and social media adcopies. Read More » The post Hypotenuse AI Review: Best AI Writing Assistant Yet?
The Pilgrimage Kickstarter made £25,771 (around US$32K) and I've sold 1350 copies across all the stores so far (Mar -August 2023). Blogpost header images. Writing the Shadow: Turn Your Inner Darkness Into Words is with my editor and will launch on Kickstarter on 9 October — you can sign up for the pre-launch here.
You’ll use it to find direction for everything, including topics, copy, social media posts, and visuals of the content you create. Don’t forget: Grab your copy of our FREE brand voice worksheet. ” Without these rules, the various creators who work on content, copy, design, etc. First Name.
Here I have tips on things that we see all the time, when we start working with a new Ads account, that we end up fixing, and hopefully I can pass this on to you so you can fix it before you have to call an agency to come and fix it for you. There is actually a blogpost on our website, which you can find here.
Optimize and still sound human by simply adding a strong keyword within the right context. In the same way you use a call-to-action in your adcopy, a call-to-pin will significantly increase the engagement of your pins. Create a Board Just for BlogPosts. Use a Call-to-Pin. Take advantage of that!
A copywriter is the most general term for someone who writes copy. This includes: AdcopyBlogposts Emails Product descriptions They understand the written word and how to use it to persuade and convince people. Blogposts, emails, and other written content are a large part of content marketing.
For example, social media marketing for a specific platform like Twitter, writing long-form blogposts, writing sales pages for info products, and motion design are examples of service-based niches. For example, “I write adcopy for ed-tech brands.”. You can also niche down by your service. Don’t overcomplicate it.
To maximize conversions, you need to ensure that when your ad is clicked, the user is taken to a relevant landing page. Once there, they should be served compelling content that relates to the adcopy and includes an easy way for them to move forward in your buying process.
A copywriter is the wizard behind compelling blogposts, engaging social media updates, persuasive sales letters, and more. Think blogposts , articles, ebooks. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings.
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