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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Their primary goal is to create compelling subject lines and body copy that readers can’t resist opening, reading, and taking action on. Why does their copy work?

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The Key to Successful Amazon Ads

Neil Patel

Sponsored Display ads are different. For example, plenty of bloggers make money by renting ad space to Amazon. They plug products in blog posts with Amazon affiliate links , or they run ads alongside the text. Any Amazon ad that appears on a blog like this is a Sponsored Display ad.

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5 Real Media Pitch Examples (w/ Tips) to Help Your PR Strategy

Ashleyn Writes

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

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25 Best Books To Help You Learn Copywriting

Express Writers

The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable.

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How to Create The Perfect Call-to-Action

Neil Patel

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.

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10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered. But what exactly is AI copywriting?

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10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.