Caroline Gibson

JANUARY 11, 2022

Pop-ups, cookie notices, 404 pages … little teeny things really, and yet a massive opportunity to demonstrate a creative tone of voice for your brand and show just how wonderful and unique it is while also demonstrating brand consistency and attention to detail. In my blog What Is Tone Of Voice In Copy And Why Does It Matter?

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Doing this reassures a potential customer who’s still skeptical about your brand.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Never plagiarize other brands’ ad copy.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Create Ads That Appeal Specifically to Generation X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand.

Ads 126

Ads Ad Copy Advertising Social Media 126

Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai You don’t need to spend hours brainstorming the perfect tagline, product description, or social media copy. How does it work?

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Copywriter Copywriting Ad Copy Landing Page 97

Neil Patel

OCTOBER 26, 2020

People simply don’t have the time to read every product description or check out every brand. Think of Amazon ads as your go-to method for cutting into a long line and grabbing attention. More than 80 percent of brands get a 4x return on investment for their work on Amazon. What Are the Amazon Ad Types?

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

AUGUST 5, 2021

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. 10 Snapchat Ad Strategies and Resources. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. As with all things digital, less is usually more.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. Need taglines to boost your brand profile? How are companies using AI copywriting? I’ll give you an example.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. You are competing with hundreds of other brands for the same cherished three or four spots. It could even be the quality of your products or the strength of your brand. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Great seasonal promotions allow you to do this. Offer Temporary Sales Promotions With a Countdown Timer.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 3, 2021

You don’t need a Facebook account to access Facebook’s Ad Library , but you won’t be able to take advantage of all its features, so you should get one. Start by searching for a brand and clicking on the relevant name from the drop-down menu. Start by searching for any brand you love, then look at that brand’s competitors.

Ads 136

Ads Advertising Copy Brand Awareness 136

BKA Content

DECEMBER 7, 2022

Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Branding Support. Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers?

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 117

IT Ad Copy Keywords Landing Page 117

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

OCTOBER 7, 2021

Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences. This will help customers connect with your brand better. The Amazon Prime Video ad copy literally talks about being a “bookworm.”

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

JUNE 8, 2021

You simply can’t offer advice relevant to everyone, from a one-person startup to a multinational brand. Write in Your Unique Brand Voice. Why do some brands stand out more than others through their content? The average content writer needs to have research skills and the ability to translate findings into engaging copy.

Writing 145

Writing Content Copy Copywriting 145

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. Advantages of Local Search Marketing.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Grammarly

SEPTEMBER 18, 2023

3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. That’s because each brand has its own voice, similar to the tone a brand uses consistently in their copywriting. A branding voice is designed to appeal to their target customers, to “speak in a language they can understand.”

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. Start by adding the URL you want your ad to go to, then click “view ideas” to get suggestions. Then, select your goal.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Backlinko

FEBRUARY 19, 2024

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

SEPTEMBER 2, 2021

Improve your quality score: Dynamic ads are more relevant, which can increase their quality score and help you reach more users. Effective for retargeting : Retargeting users with the exact item they already looked at can be highly effective for recovering lost shopping carts and building brand trust.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go. How do you get those paid ad leads to actually convert?

Ads 142

Ads Landing Page Social Media Copy 142

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Studies have shown that businesses and brands that provide an emotional experience are more likely to be retained by customers.

Copy 130

Copy Copywriter Copywriting Writing 130

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Credibility.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 16, 2021

By curating PPC campaigns to a prospect’s journey, you can identify key touchpoints with your brand and the goals each person wants to achieve at every stage. With this in your arsenal, you can make sure your ads speak to the buyer’s journey holistically and encourage prospects to make a purchase.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

MARCH 15, 2021

Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. Consider the types of Instagram ads: stories ads photo ads video ads carousel ads collection ads ads on the Explore page. Conclusion.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. Is it really any surprise that consumers trust other consumers more than the brands they buy? That’s why 51 percent of consumers trust user images over brand creatives, according to a survey by Olapic and Cite Research.

Marketing 125

Marketing Healthcare Utilities Finance 125