Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. This is where the “pay to play” concept comes in. This includes factors such as misrepresentation to inappropriate ad copy. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

Ads 145

Ads Landing Page Ad Copy Advertising 145

ContentWriters

OCTOBER 27, 2022

They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site. You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. When to Use Paid Search Ads.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. While they do this on their blog, you can adopt the same concept for your Facebook page. What about actual Facebook ads? The concept is not much different. Step #4: Create your Ad using Ads Manager. Head to Facebook Ads Manager.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

MARCH 30, 2023

If, after bidding higher, you find that your ads are still generating low impressions, then you might need to take a look at your custom audience targeting. Alternatively, it might be that your ad itself isn’t click-worthy – a concept we’re going to discuss next. It might be too precise.

Ads 113

Ads Landing Page Advertising Copy 113

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64