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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Great Way to Fan the Flames of a Viral Brand Awareness Campaign. Let’s face it.

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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Why Should You Use Thought Leadership Marketing in Your Paid Ads? Improve Brand Awareness and Exposure. Be Genuine.

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How to Use Customer Journey Mapping for PPC Campaigns

Neil Patel

A prospect might need multiple interactions with your brand before making a decision. By connecting these touchpoints to your PPC campaigns, you can keep them engaged, educate them to make a decision, and avoid losing the sale. The top of the funnel is the stage of awareness. How do you make people aware of your brand with PPC?

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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Whether users want to research products, answer a question, find a local business, or educate themselves on a new topic – search engines like Google and Bing are their first stop, even in the age of AI. These are the web pages that your paid ads will direct to, which is why they should be your main focus. Why is that?

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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Informative, educational blog posts can help confused audiences realize there is a solution to their problems, or even help them to understand what their problem is in the first place. People go to blogs for education and answers, not for a sales pitch. Because it keeps your writing sharp and as adaptable as possible.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

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