The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. To stay with the fishing pole example, I’ll pick “sales.” Then, select your goal.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 3, 2021

But don’t feel the need to run the same ad as everyone else. While it’s important to understand what works and what doesn’t, you don’t want your ad to be lost in a sea of faceless ads. Check Out Ad Copy and Tone. Are your ads enticing? See Which Ad Formats Have Longevity. Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

JUNE 22, 2021

Next, determine what you want from your campaign by setting your ad objective. Awareness Goals. brand awareness reach. conversions catalog sales store traffic. A name helps you keep track of the campaign within Ads Manager. Create Your Facebook Ad. Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

Writing Style 107

Writing Style Script Landing Page Writing 107

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 So if you find your sales dwindling, you now know the reason why. Google AdWords can be both exciting and terrifying.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Hoth

JANUARY 31, 2023

Local PPC ads can start generating traffic, leads, and sales for you from day one – which is crucial for small businesses in desperate need of new clients. 2: It raises brand awareness This perk is especially useful for newer businesses eager to implant their names in the minds of potential customers.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 15, 2021

Are you looking to increase awareness of your brand or product? If you’re aiming to target people who are a little lower in the sales funnel and a bit closer to converting to customers, you may want to focus on CPC or CPA. How much do Instagram ads cost?” You may want high exposure and lots of impressions or likes.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads. Social Media Advertising.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. Marketers: brace yourselves.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

APRIL 8, 2021

It will instantly tell you if your image will negatively or positively impact your ad performance. Share Ad Mock-Up With Your Team. Once you’ve added your images, ad copy , link, and call-to-action , you can generate a link to share with your team. Add Media to Facebook Creative Hub.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Neil Patel

MARCH 30, 2023

I use them on a daily basis to drive sales and traffic to my businesses. But when it comes to Facebook Ads, buyer personas aren’t sufficient. Standard is the option that works best for most ad types as it will ensure you don’t blow through your ad spend too quickly each day. Now, don’t get me wrong.

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

JANUARY 22, 2024

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Neil Patel

OCTOBER 14, 2021

There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power. Optimize and still sound human by simply adding a strong keyword within the right context. Business Pinterest Account For Marketing and Brand Growth Conclusion. Access to Upcoming Tools and Features.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

FEBRUARY 23, 2023

Reach measures how many individual users see content or a profile in their network feed; it’s the total of how many individual users get to see your ads in their home feed. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

Ads 104

Ads Advertising Text Social Media 104

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

ContentWriters

OCTOBER 27, 2022

They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site. You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. When to Use Paid Search Ads.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

MAY 25, 2023

The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post. Consider a promotional email for an upcoming sale. A good email copywriter won’t just announce: “We’re having a sale.”

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

Smart Blogger

JUNE 11, 2024

There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Set your ad budget : How much are you willing to spend?

Advertising 78

Advertising IT Social Media Ads 78

Smart Blogger

AUGUST 11, 2023

Are you aiming for brand awareness , driving sales, or community building? For instance, if you’re a local bakery, is your goal to spread the word about your mouth-watering croissants, or are you trying to drive foot traffic for weekend sales? It might be time to tweak your ad copy or visuals.

Marketing 59

Marketing Social Media Collaboration Brand Awareness 59

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. You need to attract potential buyers and funnel them into your sales funnel. Create special brand content that your advocates can share with their networks in real-time. Head to Ads Manager, then follow these steps from Facebook. Put Your Email List to Work.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

JULY 6, 2023

With engaging visuals and compelling captions, these campaigns can drive traffic, increase brand awareness, and boost sales. Use analytics tools you’ve chosen to track your campaigns — everything from open rates and click-through rates to user engagement and sales conversions. Think of it as a virtuous cycle.

Marketing 54

Marketing Social Media Digital Marketing Brand Awareness 54

Moz

NOVEMBER 8, 2020

Digital marketing efforts can have many different goals ranging from making sales to just increasing general awareness of your brand, so get out there and start! A conversion might be a completed sale for an e-commerce company, a submitted lead form for a B2B software company, or a new subscriber for an online publication.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

DECEMBER 14, 2020

This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale.

Ads 144

Ads Landing Page Advertising Text 144

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. Well also look at a real-world example of a marketing funnel driving impressive results: The Gazillion Dollar Sales Funnel Experiment. Lets take a look at our example.

Marketing 86

Marketing Keywords Brand Awareness Social Media 86

Backlinko

MAY 14, 2024

Say you want to grow sales by 15% over the next 12 months. Signup forms that promise exclusive access to new products or sales are also effective. Persuasive Copy Clearly communicate the value of your offer on your lead capture form to get visitors to take the action you want. And lead to more sales. Or interactive.

Marketing 113

Marketing Social Media Keywords Engineering 113