Caroline Gibson

JANUARY 11, 2022

Pop-ups, cookie notices, 404 pages … little teeny things really, and yet a massive opportunity to demonstrate a creative tone of voice for your brand and show just how wonderful and unique it is while also demonstrating brand consistency and attention to detail. In my blog What Is Tone Of Voice In Copy And Why Does It Matter?

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 96

Brand Content Creation Communication Social Media 96

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. The page should focus on conversions, with persuasive copy that’s relevant to the readers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. A click happens when someone sees your ad and then clicks it.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? The findings? Remember, we’re talking about a machine.

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Copywriter Copywriting Writing Script 143

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand.

Ads 126

Ads Ad Copy Advertising Social Media 126

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

Copywriter 96

Copywriter Copywriting Ad Copy Landing Page 96

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Never plagiarize other brands’ ad copy.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Create Ads That Appeal Specifically to Generation X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

AUGUST 3, 2021

What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Users can view every detail of the ads, including the copy, the image, how long it’s been live, when it launched, and any versions being A/B tested. Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier. Loyalty Promotions. There are over 3.3

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 5, 2021

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. 10 Snapchat Ad Strategies and Resources. Write Catchy Copy.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

OCTOBER 26, 2020

People simply don’t have the time to read every product description or check out every brand. Think of Amazon ads as your go-to method for cutting into a long line and grabbing attention. More than 80 percent of brands get a 4x return on investment for their work on Amazon. What Are the Amazon Ad Types?

Ads 119

Ads Ad Copy Electronics Keywords 119

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It serves as the foundation of your brand’s voice and messaging. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. Following this approach can help you form more logical arguments, write copy that flows naturally, and provide your readers with clear takeaways. You simply can’t offer advice relevant to everyone, from a one-person startup to a multinational brand.

Writing 145

Writing Content Copy Copywriter 145

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. You are competing with hundreds of other brands for the same cherished three or four spots. It could even be the quality of your products or the strength of your brand. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. This will help customers connect with your brand better. Then address customer pain points.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

BKA Content

DECEMBER 7, 2022

Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Branding Support. Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers?

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. Advantages of Local Search Marketing.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Mobile devices account for over half (53%) of clicks on search ads. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases. With off-site tests, you’re probably testing either an ad or a sales email.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go. How do you get those paid ad leads to actually convert?

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. Create Your Google Search Network Ad. Now it is time to create your ad. Then, select your goal.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers. This insight will help you address their specific needs in your copy.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

APRIL 15, 2021

The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information.

Ads 109

Ads Ad Copy Copy Contractor 109