Backlinko

SEPTEMBER 6, 2024

AI is there to help you become a more efficient and creative copywriter. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai As you can generate a bunch of copy in seconds.

Copywriting 95

Copywriting Copywriter Ad Copy Landing Page 95

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Need taglines to boost your brand profile?

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Copywriting Copywriter Writing Script 143

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Create Ads That Appeal Specifically to Generation X.

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Ads Ad Copy Advertising Social Media 127

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Other Amazon Ad Types.

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Ads Ad Copy Electronics Keywords 119

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others.

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Advertising Ad Copy Social Media Brand Awareness 128

BKA Content

DECEMBER 7, 2022

Becoming a copywriter is a great way to explore your creativity while ensuring steady work. Explore Creativity. Writing ads may not seem like creative work, especially if you’re used to fiction writing. Branding Support. Who creates ad copy to entice consumers? On-brand voice.

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Copywriting Copywriter Freelance Content Creation 105

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. You are competing with hundreds of other brands for the same cherished three or four spots. It could even be the quality of your products or the strength of your brand. Or this creative McDonalds SWOT graphic by Creately.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

FEBRUARY 17, 2021

Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. There’s no limit to what you can do with sales promotions; one of the few things that could be holding you back is your creativity. For example, which ad copy is more appealing in February? Loyalty Promotions.

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Promotion Sales Ad Copy Retail 131

Ashleyn Writes

FEBRUARY 16, 2022

I have a full checklist of 28 I would recommend the average creative have on hand —make sure you download that freebie checklist, and after you make this one, you can check it off! Think ads on any social media platform, paid placements, and some partnerships. Situation: Creative lawyer pitching to a national outlet for photographers.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

JULY 29, 2021

Be sure to adhere to these five strategies to ensure your Reddit ads are set up for success. Find a Niche Topic Related to Your Brand. What we mean is an extremely niche topic that not only is adjacent to your brand or product but also engenders conversation among followers of that topic. Use Reddit as a Customer Research Tool.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Mobile devices account for over half (53%) of clicks on search ads. Or raise brand awareness.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Paid subscriptions start from $119.95

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Social Media Keywords Advertising SEO 133

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 116

IT Ad Copy Keywords Landing Page 116

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. They’re like your own AI assistant, working round-the-clock to deliver top-notch written content for your brand. ” 5.

Copywriting 76

Copywriting Copywriter Content Creation Ad Copy 76

Neil Patel

AUGUST 18, 2020

They helped Lime Ricke, a swimwear brand, achieve a 5.2x They’re a small team of 23 expert marketers, creatives, and strategists producing impressive results for companies of all sizes around the world. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Where you send your targeted traffic matters.

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Agency Landing Page Consulting Digital Marketing 144

Neil Patel

AUGUST 19, 2021

Tinder could be the hookup your brand is looking for. Let’s take a deep dive into how Tinder Ads can help your business. As with all other types of ads, there are best practices to follow when writing for Tinder. And when you’re writing ads to go with a dating app, you have some extra room for creativity and flair.

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Ads Ad Copy Copy Advertising 84

Neil Patel

MARCH 15, 2021

Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. Consider the types of Instagram ads: stories ads photo ads video ads carousel ads collection ads ads on the Explore page. Conclusion.

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Ads Social Media Advertising Ad Copy 104

Backlinko

FEBRUARY 19, 2024

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

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Ad Copy Landing Page Social Media Keywords 106

Neil Patel

NOVEMBER 1, 2021

All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest. It also stands apart from anything else currently on offer by allowing you to access all of Google’s ad inventory from one lone campaign.

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Advertising Agency Ads Creativity 92

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

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Retail Marketing Landing Page Copy 141

Content Marketing Institute

NOVEMBER 7, 2017

No brand can exist in a vacuum. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. Be creative, advises @joderama. Native advertising. . Image source.

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Promotion Content Social Media Advertising 111

The Creative Penn

SEPTEMBER 18, 2023

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!

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Creativity Sales Retail Publishing 98

The Hoth

OCTOBER 31, 2022

As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . While AI tools can’t match human creativity and emotion, robots have us beat when it comes to accuracy. That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. .

IT 105

IT Writing Proofreader Content 105

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

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Ads Creative Director Storytelling Advertising 81

Express Writers

JUNE 14, 2024

The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy. Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy.

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Copywriting Copywriter Content Creator Copy 98

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. It has the potential to amplify your brand’s voice for target audiences. Perhaps it is the most succinct form of creative writing that requires specific writing style.

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Copywriting Copywriter Electronics Writing 94

Neil Patel

APRIL 19, 2021

Google does mobile-first indexing mobile shopping continues to rise thinking mobile-first means thinking about the customer journey and the entire user experience mobile-first parameters could force you to be more creative and develop interactive content that is cutting edge. How to Optimize Your Mobile First PPC Ads.

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Ads Landing Page Ad Copy Copy 73

Smart Blogger

MAY 25, 2023

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. It serves as the foundation of your brand’s voice and messaging. Copywriting is more than just decorating your advertisements with words.

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Copywriting Copywriter Copy Persuasion 65

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. To top it off, AI-powered content creation tools maintain a consistent brand voice across all your content pieces — whether you’re writing an ebook or a social media post. Achieve more.

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Content Creation Brand Content Proofreader 40

Creative Little World

OCTOBER 26, 2023

We will explore the uncharted territories of AI’s impact on copywriting, its robust potential as a tool and the collaborative symphony it can create with human creativity. By embracing the collaboration between AI and human writers, you can leverage AI’s efficiency while retaining your creative expertise.

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Copywriting Copywriter Ad Copy Storytelling 52

Neil Patel

MARCH 30, 2023

Failing to Create Click-Worthy Ads If you’ve taken care of the issues we’ve discussed already, but your ads still look like they need fixing, you might then want to take a look at adjusting the way your ads look. A lot of the time, you can tell that your ad creative is performing poorly if your ad has a low CTR.

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Ads Landing Page Advertising Copy 113

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content. A knack for creative writing is, of course, crucial. They wouldn’t simply jot down features like “durable and comfortable.”

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Copywriting Copywriter Persuasion Freelance Copywriting 67

Smart Blogger

JUNE 11, 2024

Here are the basic steps, which apply to most paid ad platforms: Choose an ad platform : Consider where your audience spends the most time and your paid ad goals. Create your ad : Tell the ad platform who you want to reach, what ad copy to use, and upload images. Take a look at these top ads: 9.

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Advertising IT Social Media Ads 78

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. If the brand uses complex sell language, it can turn off customers.

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Copywriting Copywriter Creative Director Portfolio 52

Moz

DECEMBER 14, 2020

Too often I see brands being timid in times of crisis. You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. A great example of this is ad copy headlines.

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Landing Page Ad Copy Advertising Copy 58