Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. People trust ethical brands as they’re authentic and transparent. As a marketer, put people before clicks (and profits).

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. You are competing with hundreds of other brands for the same cherished three or four spots. It could even be the quality of your products or the strength of your brand. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Doing this reassures a potential customer who’s still skeptical about your brand.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. One method that’s particularly useful for promoting your loyalty program and rewarding your customers is email marketing.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . They helped Lime Ricke, a swimwear brand, achieve a 5.2x

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This will help customers connect with your brand better.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Grammarly

SEPTEMBER 18, 2023

That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. That’s because each brand has its own voice, similar to the tone a brand uses consistently in their copywriting.

Copywriter 114

Copywriter Copywriting Script Marketing Copy 114

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Freelance Magic

OCTOBER 19, 2022

For example, if you want to target young working mums, you have the option of writing for recipe blogs, productivity and time management tools, and other brands that sell products and services to young, working mums. . Whether you’re a freelance writer or a digital marketer, the market is competitive. More Enjoyment! .

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

FEBRUARY 18, 2021

Sprout Social helps you find and connect with the people who love your brand. You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data. Competitive analysis is the cornerstone of a successful digital marketing plan. You can start with a free trial. The Takeaway.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. Click on that.

Ads 104

Ads Advertising Text Copy 104

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 79

Copywriter Copywriting Persuasion Ad Copy 79

Smart Blogger

JANUARY 22, 2024

But first, let’s clear up a common question: what exactly is a marketing funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Hacker

JANUARY 10, 2024

AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. Want a deeper understanding of how you can leverage AI for your content marketing strategy? And personalization?

Content Creation 40

Content Creation Brand Content Proofreader 40

Smart Blogger

MAY 25, 2023

It serves as the foundation of your brand’s voice and messaging. Good copywriting breathes life into your brand, highlighting its uniqueness and showcasing its value proposition. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. The digital age has ushered in a growing need for quality copywriters. Every business, every brand, every entity with a digital presence needs compelling content. So, why step into the world of copywriting?

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. Maybe they mean like this brand?

Writing 72

Writing Electronics Utilities Keywords 72

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here’s what you need to know before creating your first paid ad… What is Paid Advertising? Paid advertising is a digital marketing model where businesses bid to display ads to internet users.

Advertising 78

Advertising IT Social Media Ads 78

Moz

NOVEMBER 2, 2020

Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. In contrast, B2C buyers are influenced by price, brand reputation, product reviews, and personal taste. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 61

Ad Copy Utilities Manufacturing Government 61