Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 239

Content Writer Writer Content Writing 239

Caroline Gibson

JANUARY 11, 2022

Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice. That’s a tad dull, isn’t it? Boden and Loaf are perfect examples.

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Set clear goals and communicate your expectations.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Backlinko

DECEMBER 21, 2023

Improved rankings and increased traffic: While CTR isn’t a direct ranking factor used by search engines, it does communicate valuable signals about the relevance and quality of your content to search engines. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 117

IT Ad Copy Keywords Landing Page 117

Freelance Writing Jobs

JANUARY 22, 2023

This also works well for subscribers who aren’t interacting with your communications much. With ad copy usually being cut off after just one line of description these days, and with mobile devices having even shorter content limits, you’re going to have to somehow communicate a lot with very few words.

Writing Style 94

Writing Style Script Landing Page Writing 94

Grammarly

SEPTEMBER 18, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is copywriting? Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. We even include AI copywriting examples and sample prompts you can use yourself.

Copywriting 122

Copywriting Copywriter Script Marketing Copy 122

Backlinko

FEBRUARY 19, 2024

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

JUNE 8, 2021

Of course, unless you have a single person handling all your content writing and communications, you need to clarify your brand voice with your entire team in one central, easily accessible document. The former includes things like blogs and e-books, while the latter encompasses website and ad copy. It’s all about consistency.

Writing 145

Writing Content Copy Copywriting 145

Grammarly

JULY 28, 2023

For convenience, we’ve broken down the tasks into these categories: Life AI writing tasks Job search AI writing tasks Marketing AI writing tasks Creative AI writing tasks Life AI writing tasks 1 Email Concise email writing is crucial for communication, but it can also be a chore.

Writing 98

Writing Ad Copy Text Copy 98

Neil Patel

AUGUST 18, 2020

Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Plus, you have the benefit of communicating and coordinating with one agency rather than managing several at the same time. KlientBoost — Best for PPC management + landing page design. Where you send your targeted traffic matters.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. Whether you only need data annotation services or full end-to-end support, you should look for a platform with positive reviews, strong communication skills, and an established presence in the e-commerce industry.

Marketing 125

Marketing Healthcare Utilities Finance 125

Content Hacker

NOVEMBER 1, 2022

Since authenticity builds trust, it’s incredibly important to communicate with customers through a relatable and genuine brand voice. It’s the unique personality and tone a brand takes on through its marketing communications. Your tone of voice is how you sound when you’re communicating with your audience.

Brand 96

Brand Content Creation Communication Social Media 96

Neil Patel

APRIL 7, 2021

How to Select Topics for PPC Ads That Won’t Get Outdated. At this point, you know the importance of creating evergreen ads, but how can you leverage it for your campaigns? Here are some tips for writing ad copy that won’t become outdated. This ad also links to a free consultation and other relevant landing pages.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

The Hoth

FEBRUARY 2, 2023

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. So, strive for clear, concise language that communicates your message effectively. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriting 79

Copywriting Copywriter Persuasion Ad Copy 79

Neil Patel

AUGUST 10, 2021

Here’s how to market a book through social media ads: use your market research to narrow in on your target audience utilize video to boost engagement build specific landing pages that reflect your ad copy explore different platforms keep an eye on your analytics and find ways to optimize. Mailing List.

Marketing 143

Marketing Social Media Sales Publisher 143

Neil Patel

OCTOBER 16, 2020

A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads. Once you figure out your objectives, make sure that you clearly communicate it with the prospects. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

APRIL 19, 2021

When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch. A/B Test Your Mobile First PPC Ad Copy. You should be A/B testing no matter what kind of ad you are creating, but mobile-first PPC ads can especially benefit from it.

Ads 73

Ads Landing Page Ad Copy Copy 73

Freelance Magic

OCTOBER 19, 2022

For example, “I write ad copy for ed-tech brands.”. Keep it as simple as “I do X for Y” to communicate your value proposition to your potential clients. To do this, brand your social media profiles and website to position yourself as the specialist. Don’t overcomplicate it. Rebrand Your Website and Social Media Profiles.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

MAY 14, 2021

How can you utilize questions when making your PPC ads? There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” There’s nothing wrong with adding questions every now and then. Use Questions to Make a Tough Sell.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

APRIL 28, 2021

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. This can take time and requires continuous communication and service. In a nutshell, it’s a sniper versus shotgun approach.

Ad Copy 61

Ad Copy Utilities Manufacturing Government 61

Neil Patel

APRIL 22, 2021

If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. Then, you would create a valuable lead magnet, like a free ebook or trial, to persuade the visitors to sign up. One site that understands its users and their dominant problem is HelpScout.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 6, 2021

Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.) Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Smart Blogger

FEBRUARY 11, 2023

What power words will communicate the right emotion? As a case study on applying the 4 Cs, let’s improve some ad copy on LinkedIn from Genève Invest Group : “Don’t let the losses slide” isn’t clear. I had to read the whole ad to understand what it means. What pictures would help? But it’s too valuable to leave out.

Copywriting 88

Copywriting Copywriter Writing Sales Copy 88

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting.

Copywriting 52

Copywriting Copywriter Creative Director Portfolio 52

Smart Blogger

MAY 25, 2023

It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition. Start by writing small ad copies, email subject lines, or even social media captions. It serves as the foundation of your brand’s voice and messaging. How does it prompt you to act?

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

Smart Blogger

OCTOBER 15, 2024

As a Facebook Advertising Manager, you’ll create and manage Facebook Ad campaigns for these companies. You’ll create ad copy, images, a targeting strategy, and (sometimes) landing pages. Then study the analytics to figure out how to improve your ads. Your job is to cost-effectively get them leads and sales.

Proofreader 83

Proofreader Education Freelance Social Media 83

Moz

SEPTEMBER 27, 2020

Just by paying close attention to what Google has been communicating to webmasters in the last few years, it’s clear that they’ve put a strong emphasis on “content” as a decisive ranking factor. Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

JANUARY 20, 2021

You can use Facebook Messenger bots to communicate and provide value to customers. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience. Head to Ads Manager, then follow these steps from Facebook. Have top-notch customer service.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

MAY 31, 2023

Let’s start by breaking down the main categories of digital channels: social media marketing content marketing email marketing Search Engine Optimization (SEO) Each has its unique advantages, audience, and communication style. Similarly, if your Google Ad campaign isn’t delivering the expected ROI, it’s time to dig deeper.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Content Hacker

JUNE 30, 2023

Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Blog 80

Blog Blogging Collaboration Banking 80

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. It’s a skill that cannot be learned overnight or isn’t a god-gifted talent like many others.

Copywriting 52

Copywriting Copywriter Storytelling Marketing Copy 52

Contently

JULY 10, 2024

Use case 2: Nailing your content briefs There’s a big difference between editing and proofreading, and AI can be an excellent second set of eyes for the latter—whether you need to ensure client communications are typo-free or ensure your content briefs contain enough information for creatives to work their magic.

Content 52

Content Editorial Proofreader Content Creator 52

Smart Blogger

JULY 11, 2023

This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads! It needs to align with your ad message and offer a smooth user experience.

Engineering 51

Engineering Landing Page Marketing Construction 51