Neil Patel

APRIL 22, 2021

If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. The urge to belong is related to the concept of social proof. Social proof is centered around a concept that people will take action based on what others have done.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Creative Penn

DECEMBER 31, 2022

Penn, but the basic concept is about writing from your darker side, and about integrating your shadow into your creative work, rather than trying to bury it or sublimate it. I'm also planning to launch it as a Kickstarter, and one of the reasons for doing the Pilgrimage Kickstarter is as practice for this one.

Creativity 98

Creativity Ad Copy Text Government 98

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Jasper Price : Free trial, $49/month (Creator), $125/month (Teams) Jasper is a dynamic AI writing tool that excels in crafting engaging marketing copy.

Copywriting 76

Copywriting Copywriter Content Creation Ad Copy 76

Neil Patel

AUGUST 10, 2021

It needs to be a part of your process from the very conception of your book. Strategy #1: Research Your Niche. Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read.

Marketing 143

Marketing Social Media Sales Publisher 143

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the skill of expressing complex concepts in an easy-to-understand manner. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriting 79

Copywriting Copywriter Persuasion Ad Copy 79

Express Writers

JUNE 14, 2024

Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. This kickass copywriting book helps small business owners understand the methods behind powerful writing.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Neil Patel

JANUARY 20, 2021

While they do this on their blog, you can adopt the same concept for your Facebook page. What about actual Facebook ads? The concept is not much different. Step #4: Create your Ad using Ads Manager. Head to Facebook Ads Manager. Is the concept as sinister and shadowy as the name sounds?

Social Media 145

Social Media Persuasion Promotion Ads 145

ContentWriters

OCTOBER 27, 2022

You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. You can also tweak ad copy, bids, and targeting at any time to test the impact. When to Use Paid Search Ads. Because it offers immediate feedback, SEM is a powerful tool for testing ad copy and landing page conversions.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Express Writers

OCTOBER 8, 2024

A copywriter is the most general term for someone who writes copy. This includes: Ad copy Blog posts Emails Product descriptions They understand the written word and how to use it to persuade and convince people. Creation of Different Media Types When you hear content, words might be the first concept that comes to mind.

Content Writer 52

Content Writer Content Marketing Writer Marketing 52

Make a Living Writing

APRIL 18, 2023

If you want to make it as a copywriter, you will have to understand how to make your concepts “stick” #3 – The Boron Letters by Gary Halbert The Boron Letters are one of those legendary books that should be required reading for copywriters.

Copywriting 107

Copywriting Copywriter Copy Persuasion 107

Neil Patel

MARCH 30, 2023

If, after bidding higher, you find that your ads are still generating low impressions, then you might need to take a look at your custom audience targeting. Alternatively, it might be that your ad itself isn’t click-worthy – a concept we’re going to discuss next. It might be too precise.

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

JANUARY 22, 2024

It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s not just about the right keywords; crafting compelling ad copy that speaks directly to the user’s needs and interests is equally vital. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Neil Patel

APRIL 28, 2021

It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”. Keep It Simple Stupid (KISS).

Ads 81

Ads Creative Director Storytelling Advertising 81

Moz

NOVEMBER 18, 2019

Now, this is a simple concept, but it is much more nuanced and complex to execute well. The concept of keyword research is straightforward — find the key terms and phrases that your audience uses to find information related to your business online. Again, these concepts seem simple but are quite difficult to execute well.

IT 60

IT SEO Content Concept 60

Content Hacker

JUNE 30, 2023

Ebooks, guides, and other resources provide extra insights into relevant topics while reinforcing key concepts your students learn throughout the coursework. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. This, in turn, makes it easy to sell on your blog.

Blog 80

Blog Blogging Collaboration Banking 80

Moz

SEPTEMBER 27, 2020

Below is a list of suggested actions to take when improving your underperforming content, with some very valuable links to other resources (mostly from Moz or Google) that can help you expand on individual concepts. Make sure your page can be crawled and indexed “properly”. So from a CTR perspective, they still matter.

Content 74

Content Keywords Ad Copy SEO 74

Copyhackers

SEPTEMBER 23, 2022

.” Which is why zeroing in on your audiences is Strategy #1 in running successful Facebooks ads – though, to be fair, it’s not so much a strategy as it is a you-must-have-this-or-your-ads-will-be-pointless type of step. Don’t leave your ad copy up to guesswork. Or your Meta ad strategy.

Ads 52

Ads Copywriting Copywriter Ad Copy 52

Smart Blogger

MAY 26, 2023

To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services. Advertising Copywriter : Brainstorms catchy slogans, memorable taglines, and compelling advertising concepts.

Copywriting 67

Copywriting Copywriter Persuasion Freelance Copywriting 67

Moz

MAY 18, 2020

I want to introduce you to the concept of interdisciplinarity. This concept has been a driving force guiding our way through merging teams to create something new. For example, our performance content team now writes SEO metas and PPC ad copy. Introducing interdisciplinarity.

Collaboration 71

Collaboration Content Agency Concept 71

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. Apart from brainstorming original concepts from scratch, these intelligent tools offer another significant advantage — they can analyze your existing material! And personalization?

Content Creation 40

Content Creation Brand Content Proofreader 40

Content Hacker

DECEMBER 15, 2022

“With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. In this campaign specifically, I tested 100% AI-written copy against my own. The squares circled in red were human-generated copy. That’s a whopping 10x increase in costs from AI-written ad copy.

Copywriting 104

Copywriting Copywriter Writing Copy 104

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key.

Promotion 111

Promotion Content Social Media Advertising 111

The Creative Penn

MARCH 17, 2023

” I'm not sure where this concept comes from that we authors have only one way to do it. ” I'm like, well, don't then but use it for your sales description and your ad copy. But if you use it any more than that, you're cheating.” Did we have to turn the heat up? Like, do you really want to write that?

Writing 98

Writing Creativity Marketing Copy Copy 98

Buffer

JANUARY 7, 2025

Atria: Build data-driven ad briefs and copy Source: Atria If you find yourself with writer's block when writing ad copy, Atria can help. The tool studies top-performing ads in your industry to understand what works, then helps you create ad concepts, scripts, and copy based on those insights plus your own brand data.

Marketing 113

Marketing Social Media Script Media 113

Backlinko

DECEMBER 6, 2024

How to Create a Marketing Funnel The concept of a marketing funnel with different stages may seem pretty simple. The Amazon daily deals example is a great illustration of this concept. That could mean testing new CTAs, refining ad copy, or creating more engaging content. or Act now and save! Only 69.1%

Marketing 86

Marketing Keywords Brand Awareness Social Media 86