Ad Copy Concept Digital Marketing 
Elna Cain
FEBRUARY 27, 2024
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.
Moz
NOVEMBER 8, 2020
Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.
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Neil Patel
MAY 14, 2021
JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. Like any digital marketing tool, AI copywriting has its limitations. It’s a simple enough concept.
Neil Patel
MARCH 28, 2023
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You see, it doesn’t matter whether you’re doing search engine optimization or running a PPC ad with Facebook or Google Ads, you need a high-converting landing page.
Content Writing
DECEMBER 20, 2022
Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.
Neil Patel
JANUARY 19, 2022
Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. This is where the “pay to play” concept comes in. This includes factors such as misrepresentation to inappropriate ad copy.
Neil Patel
APRIL 22, 2021
Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”
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