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The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their adcopy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution?
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Ultimately, the comments section simply isn’t adding value to user experience in a constructive and meaningful way—so now is the time to give it the ax. For example, one easy way to write your adcopy on FB is by using this formula: Stop being stuck in [blank]! It’s more personal and I can provide more information.
With nonfiction we can quite often construct the story behind it very well. What we've concentrated on a lot in the indie community has been keywords, and categories, and adcopy, and cover design as well. What are some of your practical ideas for bringing that emotion and that personality behind fiction, in particular?
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