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Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online adcopy for home equity lines of credit.
But the very skills that make generative AI a mediocre contentcreator make it an excellent editorial assistant. It can also be a great way to generate multiple headlines for A/B testing in campaigns or craft more functional copy like meta descriptions, image alt text, or video transcripts.
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