Neil Patel

JUNE 8, 2021

Content writing can be difficult. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. Below you can find the 10 ingredients of great content writing to help you improve.

Writing 145

Writing Content Copy Copywriter 145

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can then direct users to landing pages with content that uses less flashy language. Make sure your landing page content matches your customers’ search queries.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. A click happens when someone sees your ad and then clicks it.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Content Writing

DECEMBER 20, 2022

Content Overview: . If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. Besides, if you take the time to validate any written material, content writing is your best option. Content Writing. Popular Examples of Content Writing : White Papers.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How Big Are Responsive Search Ads?

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Improving your conversion rates? Not so much. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. When people organically feature your content (without you paying for it), it’s called “earned media.”. Create Your Paid Ad Campaign Copy. Include Videos in Your Ad Campaigns.

Ads 126

Ads Ad Copy Advertising Social Media 126

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

Copywriter 95

Copywriter Copywriting Ad Copy Landing Page 95

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 102

Writing Style Script Landing Page Writing 102

Neil Patel

APRIL 19, 2021

Twitter will suggest your profile to users who don’t follow you but might be interested in your profile and content. Some campaigns you can run here include: Video views: Promote video ads and pay per view (cost per view, or CPV). Pre-roll views: Pre-rolls are video ads played at the beginning of one of Twitter’s content partners.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. They also like to watch video content to learn DIY skills and to follow news and current events.

Ads 127

Ads Ad Copy Advertising Social Media 127

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Melanie Saxton

FEBRUARY 19, 2023

If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves.

Editorial 130

Editorial Portfolio Ad Copy Projects 130

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. ” Well, you’re in the right place! Its primary objective?

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Melanie Saxton

MARCH 5, 2023

Digital Media Assistance for Authors When authors come to me for digital media assistance, I offer them the following: Social media administration Social media monitoring Optimized Website Content Writing SEO business blogging (and yes, your book IS your business) Ad copy and slogans Marketing content and coordination, including press releases, newsletters, (..)

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

JANUARY 19, 2022

Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. Local SEO refers to generating organic traffic through content marketing, search engine optimization, on-page SEO, meta descriptions, title tags, and so on. They outline everything you can and cannot do.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

OCTOBER 31, 2022

So if you’ve been staunchly against AI content writing , it’s time to see the light. . AI tools are a fantastic way to supercharge your content creation. 1: Produce content entirely free of grammar mistakes . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-form content.

IT 105

IT Writing Proofreader Content 105

Neil Patel

DECEMBER 28, 2021

The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas. In this blog, we’ll unpack how to mine the Google Search Trends report for content gold to flesh out your content calendar into 2022 and beyond.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 116

IT Ad Copy Keywords Landing Page 116

Jane Friedman

APRIL 19, 2023

Yes, there will be a lot of AI-generated books (like, a lot ) and content, and yes, there will be a lot of crap to sort through. At first, I put that course to the test and tried to compile content for a nonfiction book just to see if it actually could be done in the alleged 24 hours. I did the same writing copy for Amazon ads.

Creativity 145

Creativity Ad Copy Copy Writer 145

BKA Content

MARCH 13, 2023

Top 10 Content Writing Websites The demand for high-quality website content is the highest it’s ever been, with 91% of B2B marketers and 86% of B2C marketers citing it as a key element of their overall online marketing strategies. Where Should You Look for The Best Content Writing Websites? That’s where we come in.

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Website Writing Content Script 80

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. Stay On Top of Changing Trends : It’s hard to predict what type of content, images, or other features people will respond to. Reduce Bounce Rates : When site visitors see content they like, they stay on your site longer.

Landing Page 144

Landing Page IT Copy Sales Copy 144

BKA Content

DECEMBER 7, 2022

Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? Get Paid To Write From Home Do you have what it takes to write for an industry-leading content creation company? Content Marketing. Apply to Content Creation Websites.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

The Hoth

NOVEMBER 1, 2022

Most SEO experts will tell you the same thing: quality always beats quantity when it comes to content creation. If you want to rank high in search engines , you should focus on creating a few stellar pieces of content instead of churning out hundreds of so-so articles. . What is Content Velocity?

IT 98

IT Content Creation Content Copy 98

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. In context-based advertising, ads are placed on web pages according to the website’s content.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

MARCH 23, 2021

It is helpful for finding content ideas as well as keywords for Google Search Network Ads. Create Your Google Search Network Ad. Now it is time to create your ad. Creating effective copy for your search and display ad is something that takes a lot of skill. You can also use Ubersuggest to find keyword ideas.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Have a lot of great content?

Ads 142

Ads Landing Page Social Media Copy 142

Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. But content marketers can also take advantage of more strategic, subtle, and authentic means of getting their high-quality content efforts in front of the right consumers and helping drive them to take action.

Promotion 111

Promotion Content Social Media Advertising 111

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141