Jasper

OCTOBER 20, 2022

Here are 5 Facebook ad copy templates you can use to get a better ROI from your campaigns. And see how you can generate effective ad copy quickly with AI.

Ad Copy 52

Ad Copy Copy Ads 52

Make a Living Writing

APRIL 18, 2023

6 – Breakthrough Advertising by Eugene Schwartz Breakthrough Advertising is such a famous foundational book on advertising that it is hard to get your hands on a copy without spending a ton of money. Through his straightforward and honest approach, you will understand why some copy is great and other copy is not.

Copywriter 96

Copywriter Copywriting Copy Persuasion 96

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. A click happens when someone sees your ad and then clicks it.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Improving your conversion rates? Not so much. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? The findings? Remember, we’re talking about a machine.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

APRIL 19, 2021

From your images to your ad copy, users should be able to tell in an instant what you do. The brain processes images faster than words, which is why a primary element of your Twitter ads must be your images. Write Crisp, Concise, and Compelling Copy. As a result, people will pause to take a closer look at your ad.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Caroline Gibson

JANUARY 11, 2022

In my blog What Is Tone Of Voice In Copy And Why Does It Matter? Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice.

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Their primary goal is to create compelling subject lines and body copy that readers can’t resist opening, reading, and taking action on. Why does their copy work?

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Ad copy: the lifeblood of paid ads Your SEM ads will live and die by the quality of your copy, so you should spend most of your time focusing on perfecting it.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

Copywriter 86

Copywriter Copywriting Ad Copy Landing Page 86

Melanie Saxton

FEBRUARY 19, 2023

Your prospective editor should be able to describe past projects, share a portfolio, point you to testimonials, and discuss the timeline and deliverables for your book.

Editorial 130

Editorial Portfolio Ad Copy Projects 130

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. In fact, journalism is what led me to specialize in copywriting. The fact is, people need assistance in a very competitive online marketplace.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Melanie Saxton

MARCH 5, 2023

Digital Media Assistance for Authors When authors come to me for digital media assistance, I offer them the following: Social media administration Social media monitoring Optimized Website Content Writing SEO business blogging (and yes, your book IS your business) Ad copy and slogans Marketing content and coordination, including press releases, newsletters, (..)

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

JANUARY 19, 2022

It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. This includes factors such as misrepresentation to inappropriate ad copy. Google provides clear guidelines for representing your business in the SERPs. They outline everything you can and cannot do.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

AUGUST 3, 2021

What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Users can view every detail of the ads, including the copy, the image, how long it’s been live, when it launched, and any versions being A/B tested. Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

OCTOBER 26, 2020

The first is custom, where you write concise product copy for the ad. You can only do this for one product per ad campaign. Ad copy creation begins with ideal product descriptions. Ensure your ad copy and your product descriptions knit together to showcase your brand in the best light.

Ads 119

Ads Ad Copy Electronics Keywords 119

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 114

IT Ad Copy Keywords Landing Page 114

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Why stop at creating new ad copy and running A/B tests when you can find out ways to capitalize on new consumer sentiment or shifts in the market.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

MARCH 23, 2021

Create Your Google Search Network Ad. Now it is time to create your ad. Creating effective copy for your search and display ad is something that takes a lot of skill. Start by adding the URL you want your ad to go to, then click “view ideas” to get suggestions.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 5, 2021

Write Catchy Copy. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., what is the purpose of the ad) enticing call-to-action (CTA). The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form. With off-site tests, you’re probably testing either an ad or a sales email.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Jasper

DECEMBER 18, 2022

Get to the top of the search results with pre-made Google ads templates. Generate powerful ad copy in seconds with these tips and real-life examples.

Ads 97

Ads Ad Copy Copy 97

Jane Friedman

APRIL 19, 2023

I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. ChatGPT tends to write kitschy copy like “Do you love a contemporary romance about second chances? Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 143

Creativity Ad Copy Copy Writer 143

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. The Amazon Prime Video ad copy literally talks about being a “bookworm.”

Marketing 123

Marketing Ad Copy Advertising Copy 123

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements.

Copywriter 114

Copywriter Copywriting Script Marketing Copy 114