Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. … but let’s get some definitions established. Helen Woodward.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

FEBRUARY 18, 2021

This definitely is one of my favorite tools because it specializes in competitor data. You can visit the homepage and type in a competitor’s website (completely free) and immediately get information regarding organic keywords and rank, ad keywords, and traffic. Definitely take a look at the free trials before paying.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Jane Friedman

APRIL 19, 2023

I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. ChatGPT tends to write kitschy copy like “Do you love a contemporary romance about second chances? Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 145

Creativity Ad Copy Copy Writer 145

Smart Blogger

AUGUST 11, 2023

So, if you’re looking to truly harness the power of social media marketing, Facebook is definitely a game you’d want to master. All you need to do is follow these steps, and then you’re ready to go! Regularly check Facebook Insights and Ad Manager for metrics like click-through rates, conversion rates, and cost per action.

Marketing 59

Marketing Social Media Collaboration Brand Awareness 59

Neil Patel

APRIL 22, 2021

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. So, instead of guessing, test it out to know definitively which time period works best for you and leads to more conversions to your premium product. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

NOVEMBER 23, 2021

Create Different Variations of Your Responsive Ads Assets. When creating responsive ads, you have greater flexibility for impressing your audience. You can use different variations of copy and images and measure what works best. Because of this, make sure to craft your descriptions in a way that they don’t repeat the copy.

Ads 112

Ads Landing Page Text Copy 112

Content Hacker

DECEMBER 15, 2022

The AI-generated copy is full of fluff. ChatGPT is a recipe game changer because it writes the exact recipe I need, and I copy and paste that into my Notes for seamless stove-side cooking and reading! Chrissie Riese at DataDrivenRebel: 10x Higher Ad Costs From AI-Written Copy. It Writes Fluff. Lead vs. $11.15/Lead.

Copywriting 104

Copywriting Copywriter Writing Copy 104

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads. Start a Facebook Group.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

SEPTEMBER 2, 2021

Figuring out how to set up PPC ad campaigns is hard enough. There are definite pros and cons to this strategy. The benefits of dynamic keyword insertion include: Increase ad relevance : Matching your ads to searchers’ queries makes your ad more relevant to users. Why Should You Use Dynamic Keyword Insertion?

Keywords 133

Keywords IT Landing Page Ads 133

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52

Copy Freelance Copywriting Copywriter 52

Smart Blogger

JULY 11, 2023

This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads! You can uncover their ad copy, keywords, and even their ad spend.

Engineering 51

Engineering Landing Page Marketing Construction 51

Neil Patel

AUGUST 19, 2021

This could stop users mid-swipe, get them to spend time reading for ad copy, and click-through. How do you create visually appealing Tinder Ads? Write FOMO-Inducing Copy. Your Tinder Ads should use phrases that resonate with your audience and spark their interest. Use this to your advantage in your ad copy.

Ads 84

Ads Ad Copy Copy Advertising 84

Neil Patel

OCTOBER 16, 2020

So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

ContentWriters

NOVEMBER 9, 2022

A/B testing can be used to test anything – from the color of a button to the copy on a landing page. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. Try different headlines, images, and copy to see what works best for your business. The sky is the limit!

Landing Page 98

Landing Page Copy Ad Copy Website 98

The Creative Penn

JANUARY 6, 2023

Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Joanna: Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Mark: Definitely.

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

APRIL 5, 2023

In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Go to the destination URL and analyze the ad creative. Of course, you don’t want to swipe someone’s entire ad.

Social Media 133

Social Media Keywords Advertising SEO 133

The Hoth

JANUARY 16, 2024

That’s not to say that you can’t kill it with a long-tail keyword strategy , as you definitely can – just that the competition you’ll run into online is no joke. To Pay or Not to Pay: The Pros and Cons of PPC Advertising Now, let’s dissect PPC ads to see if they’re truly worth opening your wallet.

SEO 98

SEO Search Engine Optimization Landing Page Digital Marketing 98

Freelance Magic

OCTOBER 19, 2022

In this guide, we’re going to delve into everything about a niche – from its definition to the tips for choosing a profitable one. . For example, “I write ad copy for ed-tech brands.”. Having been in the same place and doubling my income after choosing a niche, I understand how important it is. . Don’t overcomplicate it.

Freelance 130

Freelance Finance Landing Page Projects 130

Intergrowth

NOVEMBER 14, 2022

But first: The Mandatory Definitions: SEO vs. PPC vs. SEM. It allows you to start bringing potential customers to your website within weeks of defining your target demographics, crafting your messaging and ad copy, and kicking off your PPC campaign. Anticipate a 30-60 day ramp-up period with paid search ads.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

The Hoth

JANUARY 31, 2023

This amazing flexibility is a significant benefit and definitely a reason not to ignore local PPC. There’s definitely a right and a wrong way to handle a local pay-per-click campaign, so you need to know the best practices to follow. Why are single-keyword ad groups so special?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Moz

MAY 2, 2019

Make sure to have at least three ads per group. Add emotional triggers into your ad copy. Then look at your ad copy. Really think about how you can add those emotional triggers into your copy. That can really help to spice up your ads. Really add those emotional triggers into your ad copy.

Ads 68

Ads Ad Copy Keywords Agency 68

Neil Patel

NOVEMBER 1, 2021

Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

Advertising 92

Advertising Agency Ads Creativity 92

Express Writers

OCTOBER 8, 2024

A copywriter is the most general term for someone who writes copy. This includes: Ad copy Blog posts Emails Product descriptions They understand the written word and how to use it to persuade and convince people. The simplest definition of a content marketer is they are all of the above. Take a look at the entire lineup.

Content Writer 52

Content Writer Content Marketing Writer Marketing 52

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Moz

AUGUST 27, 2020

Make sure to have at least three ads per group. Add emotional triggers into your ad copy. Then look at your ad copy. Really think about how you can add those emotional triggers into your copy. That can really help to spice up your ads. Really add those emotional triggers into your ad copy.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

OCTOBER 14, 2021

Optimize and still sound human by simply adding a strong keyword within the right context. In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. Relevant quotes to your business definitely wouldn’t call for a Rich Pin. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

MARCH 10, 2023

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. With an organization that large, it is impossible for one person to know the definitive answer on everything. Your average customer looks for images, price, and ratings over complete sentences.

Writing 72

Writing Electronics Utilities Keywords 72

Moz

NOVEMBER 22, 2018

Are you definitely not saying these things in the content of your website? Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. So why not use that kind of data?

SEO 55

SEO Keywords Copy Ad Copy 55

Moz

SEPTEMBER 27, 2020

If the two differ, it’s definitely worth investigating the reason, as this means Google isn’t respecting the canonical directives placed on the page — check official resources to learn more about this. By assessing the Coverage feature, Google will share information about the crawlability and indexability of the page. Chrome extensions.

Content 74

Content Keywords Ad Copy SEO 74

Content Marketing Institute

NOVEMBER 7, 2017

What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. Native advertising. . Image source.

Promotion 111

Promotion Content Social Media Advertising 111

The Creative Penn

APRIL 24, 2023

” I think there's definitely a balance, and I talk a lot in my book about this, that there's a bit of a litmus test where you can ask yourself certain questions to see if it's a story. Do we put it in the post with a copy of our book? You can add it to any ad copy for any Facebook ads or Amazon ads.

Marketing 98

Marketing Publishing Publishing Publisher 98

Moz

NOVEMBER 2, 2020

Make a copy of Moz’s free Why Buy Local stats sheet to help you tell a compelling small business story to the communities in which you serve and market. His self-published zine, How to Resist Amazon and Why , sold 10,000 copies and is now headed for formal publication as a full-length book.

Marketing 71

Marketing Agency Education Food 71

Moz

JULY 14, 2020

It’s definitely one that we’ll have to watch a few times over! Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. Build a personal brand.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

It’s definitely one that we’ll have to watch a few times over! Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. Build a personal brand.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

It’s definitely one that we’ll have to watch a few times over! Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. Build a personal brand.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

NOVEMBER 18, 2019

Furthermore, the content on the page is not optimized either: Rather than answering the question of how often to change a toothbrush concisely (like the page that has earned the rich snippet), the content is closer to ad copy. And that’s just one query and one page!

IT 60

IT SEO Content Concept 60

ProBlogger

DECEMBER 2, 2013

Hundreds of thousands of websites use PPC, so it is definitely worth it in a lot of situations. Control: You’ve got control over loads of factors including ad copy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. A few merits of PPC.

Blogger 44

Blogger Editorial Advertising Social Media 44